International eCommerce Development Manager

The Opportunity You will develop the brand s online business outside France, creating market-specific plans that deliver profitable growth. The role combines commercial ownership, localisation, country activation and cross-border operations, with responsibility for international revenue and margin targets. Key Responsibilities • Develop the international eCommerce growth plan and prioritise countries by commercial potential and profitability. • Own revenue and margin targets for international markets on the brand s online store. • Localise pricing, duties and taxes, payment methods, delivery options, promotions and content. • Work with the cross-border eCommerce partner to improve checkout, shipping and returns. • Build country activation plans with the paid media agency and CRM team. • Adapt assortments and commercial calendars to local seasons, events and sizing preferences. • Analyse traffic, conversion, average order value, returns and margin by country. • Identify new market opportunities and prepare recommendations for expansion. • Use AI tools to support content localisation, market analysis and campaign preparation. Advantageous Experience • Shopify and a cross-border solution such as Global-e. • Fashion, sportswear or lifestyle brands. • Experience developing markets such as the US, Germany, Spain or Italy. • At least four years of eCommerce experience, including demonstrable international or cross-border sales development. • Strong commercial and analytical skills, including P&L, pricing, conversion and market-level profitability. • A sound understanding of cross-border duties, taxes, payments and logistics. • Fluent written and spoken English. • Practical experience using AI tools to improve analysis, localisation or campaign workflows. • The ability to coordinate internal teams and external partners while taking ownership of commercial outcomes.