Group Marketing Manager

The Group Marketing Manager (AI & Digital Performance) will architect, lead, and execute comprehensive data-driven marketing strategies across the group's diverse B2C entertainment assets and B2B commercial landscaping divisions. This role demands a modern marketing technologist who combines strategic vision with advanced, hands-on mastery of Artificial Intelligence tools. The successful candidate will lead the automated scale-up of high-performing campaigns, optimize Google Ads budgets programmatically, and deploy predictive AI models to accelerate customer acquisition, boost footfall, and maximize cross-entity conversion performance. Key Responsibilities 1. Strategic Leadership & Portfolio Alignment • Develop and implement an integrated marketing blueprint that effectively positions and scales both B2C leisure destinations (Dubai Miracle Garden, Dubai Butterfly Garden, Cityland Mall) and B2B commercial entities (AKAR & Miracle Garden Landscaping Services). • Lead, mentor, and build the capacity of the internal marketing and creative teams, fostering an agile culture focused on digital innovation, ROI, and brand equity. • Manage corporate marketing budgets across all entities, ensuring data-supported resource allocation to maximize profitability during peak seasons. 2. Next-Gen AI Integration & Performance Automation • Deploy and manage advanced AI-driven marketing technology stacks to automate routine workflows, optimize audience segmentation, and deliver hyper-personalized ad experiences. • Utilize generative AI and prompt engineering infrastructure to scale multilingual content generation, automated creative iteration, and rapid copy testing for international tourist segments and local B2B stakeholders. • Implement AI agents and automated workflows for real-time brand monitoring, social listening, and competitive intelligence gathering across the lifestyle, retail, and agriculture sectors. 3. Advanced Google Ads & Programmatic Media Buying • Own the end-to-end architecture, targeting, and management of the group’s search, display, video, and Performance Max (PMax) campaigns on Google Ads. • Build and maintain sophisticated automation scripts, rule-based bidding algorithms, and AI-led conversion predictive models within Google Ads to consistently drive down cost-per-acquisition (CPA) and lift return on ad spend (ROAS). • Conduct strict, continuous multivariant A/B testing on ad copies, extensions, landing pages, and smart bidding strategies using automated optimization engines. 4. Deep Analytics, Forecasting & Data Infrastructure • Oversee the group's unified tracking infrastructure (Google Analytics 4, Tag Manager, CRM data integrations) to ensure attribution accuracy across digital touchpoints and brick-and-mortar footfall. • Leverage machine learning tools and predictive data analytics to forecast seasonal attendance trends, mall footfall patterns, and B2B contract lead velocities. • Deliver transparent, high-level marketing attribution dashboards and predictive performance metrics directly to executive management. Key Performance Indicators (KPIs) • Omnichannel ROAS Lift: Measurable year-on-year improvement in programmatic and Google Ads return on ad spend. • CPA Reduction: Systematic reduction in visitor/lead acquisition costs through real-time AI bidding optimization. • Footfall & Lead Capture Target: Achievement of cross-entity footfall targets for tourist destinations and qualified commercial RFIs for landscaping divisions. • Team AI Adoption Rate: Successful rollout and operational integration of AI tools across the daily workflows of the marketing department. • Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. A Master’s degree or professional marketing certification (e.g., CIM) is highly preferred. • Experience: Minimum of 8–12 years of progressive marketing experience, with at least 5 years in a leadership role overseeing multiple brands or business units. • Industry Knowledge: Proven experience within the UAE market is essential. Background in retail, mall management, real estate, or leisure/entertainment sectors is a significant advantage. • AI Technical Competency: Practical experience leveraging modern AI marketing software, workflow automations, and custom script builders. Skills: * Strong expertise in digital marketing, media planning, and campaign ROI analysis. • Exceptional written and verbal communication skills in English (Arabic is a strong advantage). • High commercial acumen with the ability to manage complex budgets. • Excellent leadership, stakeholder management, and presentation skills.