General Manager, Automotive Protection & Car Care

The Opportunity We are seeking a driven General Manager to lead the development and expansion of what will become the Middle East s leading automotive protection and premium car care group. This is a build-and-scale leadership mandate, not a conventional management role. We are looking for an established industry professional who combines extensive technical expertise with the commercial vision, entrepreneurial drive and hands-on leadership capability to build a high-performing, scalable business. The Mandate You will take ownership of the division s development, from establishing operational infrastructure and building a capable team to driving commercial growth and expanding the group s regional presence. Key responsibilities will include : Business Development : Winning new business, developing strategic partnerships and establishing relationships with dealerships, automotive groups and premium vehicle owners. Business Set-Up & Scaling : Establishing operational processes, facilities, systems and service standards to support sustainable expansion. Technical Ability : Driving quality and consistency across PPF installation, detailing, paint correction, ceramic coatings and associated protection services. Leadership & Training : Recruiting, training and developing technical, operational and commercial teams. Commercial Performance : Taking accountability for revenue growth, profitability, operational efficiency and customer experience. The Ideal Candidate Extensive hands-on experience in automotive protection and car care is an absolute prerequisite. We are specifically seeking a candidate currently operating in a leadership or management role within the PPF, detailing or premium automotive care industry.