Freelance Senior SEO & GEO Strategist (English/Arabic)

element MEA is supporting a leading Dubai-based creative and digital agency in appointing a senior freelance SEO and Generative Engine Optimization (GEO) strategist to lead the search strategy behind its client accounts. The agency's identity will be shared with shortlisted candidates. This is a strategic, advisory role. The agency's in-house SEO executive handles technical execution and deployment. Engagement • Freelance, on a monthly retainer with an agreed fixed number of hours, and one month's notice. • Higher involvement while the strategy is built, then around 3 5 hours a week for check-ins, report reviews and monthly client calls. • Fully remote, working on UAE/GCC time (GST). Key responsibilities • Map client business goals, audiences and regional commercial priorities. • Build 6 12 month SEO and GEO roadmaps with clear deliverables and KPIs. • Develop English and Arabic keyword maps and conversational prompt sets (ChatGPT, Perplexity, Gemini, Claude) tailored to GCC dialects and buyer intent. • Recommend landing page, entity and Answer Engine Optimization (AEO) content structures. • Turn strategy into a prioritized task list for the in-house SEO executive and review progress weekly. • Monitor AI share of voice, citations, entity attribution, competitor visibility and priority prompts, and refine the GEO roadmap. • Requirements • 5+ years in SEO strategy, with proven experience in GEO and AI search. • Native or professional fluency in English and Arabic, including reviewing Arabic copy and presenting in both languages. • Strong commercial acumen: you turn business goals into actionable SEO/GEO plans. • Hands-on with Semrush or Ahrefs, Google Search Console, GA4, Looker Studio, Screaming Frog and LLM visibility tracking tools. • Confident, executive-level client communication.