Director of Commercial

Your Mission: As Commercial Director , you are the strategic leader and integrator of all revenue-generating functions (Sales, Marketing, Ecommerce, and Revenue Management) uniting them into a single, high-performing growth engine. Reporting directly to the General Manager, you drive performance across all verticals (Rooms, F&B, MICE, Wellness, and beyond) ensuring optimal business mix, market share growth, and brand equity reinforcement. Accountable for the hotel s overall commercial and marketing results, you shape and execute strategies that deliver both immediate revenue impact and long-term positioning. With a deep understanding of the luxury hospitality landscape, you craft compelling narratives, unlock new business opportunities, and attract discerning clientele. Leading with charisma and clarity, you inspire a high-performing team, fostering a culture of excellence, accountability, and collaboration at every level. Role Description: Strategic Leadership: • You will be a key business partner to the GM , playing a pivotal role in shaping strategy, driving growth, and ensuring the hotel s commercial success. • Develop and execute comprehensive marketing and commercial strategies across all segments and channels. • Lead the annual budget process and ensure monthly forecast accuracy in collaboration with the Revenue Management team. • Anticipate market trends and innovate to capture emerging opportunities. Sales Excellence: • Oversee all segments : luxury agencies, corporate, MICE, leisure groups. • Cultivate key client relationships directly and through Accor Global Sales, consortia, and strategic partners. • Represent the hotel at major trade shows, sales missions, and networking events. Marketing & Brand Positioning: • Bring the brand promise to life at every guest touchpoint. • Oversee PR, partnerships, campaigns, and social media to amplify visibility and desirability. • Ensure consistency of storytelling and visual identity across all content and activations. Ecommerce & Digital Growth: • Maximize performance across direct and indirect online channels. • Ensure price parity and optimal channel mix. • Leverage SEO, SEA, metasearch, CRM, and OTA partnerships to boost conversion. Revenue Optimization: • Lead Revenue Management strategies to maximize RevPAR and overall profitability. • Define and adjust the optimal business mix based on market dynamics. • Monitor KPIs and deploy corrective actions proactively. Team Leadership & Development: • Lead, inspire, and develop high-performing teams across functions. • Foster a culture of accountability , collaboration, and guest-centric excellence. Data & Performance: • Own your numbers: always know, steer and optimize the hotel s commercial results. • Collaborate with the GM, Finance Director, and global/regional teams to maximize profitability. • Conduct regular commercial reviews and reporting meetings with executive management and owners. Levers / How you will drive results: Full ownership of all Sales, Revenue, Ecommerce and Marketing business levers KPIs / How success will be measured: RevPAR, ADR, Total Revenue, RGI, GOP, Direct web share, Loyalty contribution • 10 to 15 years of experience in sales and marketing or revenue management. • S trong analytical, strategic thinking, and commercial and financial acumen with a deep knowledge of transient, group, and catering segments. • Excellent understanding of total hotel revenue management concepts, processes, and systems • Proficiency in systems and tools such as RMS, PMS, CRS, analytics tools and CRM platforms • Excellent personal management skills , including time management, meeting deadlines, effective communication, and presentation skills • Proactive, client-oriented leader who inspires through action and communication • A dynamic and driven personality , with a strong determination to succeed, while demonstrating discretion and tact in handling sensitive matters. • Ability to work under pressure and complete multiple tasks simultaneously • Very good verbal and written communication skills English • Bachelor's degree in Business, Marketing, Hospitality, or related field • Arabic language is a plus