Job description
Main Responsibilities:
• Develop and execute the annual sales plan for both hotels, aligned with approved budgets, forecasts, market segments and the overall commercial strategy.
• Work closely with the Group Commercial Strategy Director to identify business needs and coordinate focused actions with Accor Sales, ISR and key source markets.
• Lead proactive sales across assigned segments and accounts; grow existing production, acquire new accounts and convert qualified opportunities for both hotels.
• Prepare and negotiate sales contracts and agreements in accordance with approved pricing, credit, contracting and business conditions.
• Monitor leads, offers, options and group business with Sales Operations and Reservations, ensuring timely follow-up, conversion, materialisation and replacement of released business.
• Direct sales forecasting with Revenue Management and maintain accurate annual and monthly forecasts, booking pace, account production, pipeline and lead management reports.
• Participate in the annual Sales and Market Plan, quarterly updates and hotel budgets; implement tactical actions in response to demand and competitive changes.
• Maintain distinct sales plans for Swiss tel Makkah and Swiss tel Al Maqam, reflecting each hotel s positioning, market mix, inventory and Umrah, Ramadan and Hajj priorities.
• Lead, coach and develop the Sales team, setting clear account ownership, market coverage, activity plans, targets and performance standards.
• Produce accurate management reports and present monthly sales contribution, account performance, market activity and priorities to senior management and owners as required.
• Maintain strong product knowledge for both hotels and represent them through sales calls, site inspections, trade shows, roadshows and key account meetings.
• Work closely with Revenue, Reservations, Marketing, Distribution, Banqueting and hotel operations to optimise conversion, guest experience and overall commercial performance.
• Knowledge of the hospitality industry and strong understanding of the Makkah and key source markets.
• A passion for sales and target-based performance.
• Relevant degree in sales, hospitality, business development or another relevant business field from an academic institution.
• Positive attitude and strong communication skills.
• Commitment to delivering a high level of customer service.
• Strong leadership skills with the ability to effectively manage, motivate and develop a high-performing sales team.
• Strong analytical skills to understand key business indicators and competitive trends and develop appropriate actions.
• Excellent selling capabilities and the ability and desire to coach selling techniques to Team Members.
• Excellent organisational and planning skills.
• Excellent grooming and professional presentation standards.
• Flexibility to respond to a range of different work situations.
• Ability to work well under time pressure and demanding travel schedules.
• Demonstrated previous experience in a Director of Sales role, preferably in a multi-property environment, with proven ability to close a sale.
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