Digital Marketing Executive

We are seeking a motivated and results-driven Digital Marketing Executive to join our team. The ideal candidate will be responsible for planning, implementing, and optimizing digital marketing campaigns to enhance brand awareness, generate leads, and drive business growth across multiple online channels. Key Responsibilities • Develop, execute, and monitor digital marketing campaigns across various platforms. • Manage and optimize social media accounts, including content planning, publishing, and audience engagement. • Create and manage paid advertising campaigns on platforms such as Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant channels. • Monitor website performance and implement SEO strategies to improve search engine rankings and organic traffic. • Plan and execute email marketing campaigns, including audience segmentation and performance analysis. • Generate high-quality content for websites, blogs, social media, and marketing materials. • Track, analyze, and report on campaign performance using analytics tools such as Google Analytics and Search Console. • Conduct market research and competitor analysis to identify trends and growth opportunities. • Collaborate with the design, sales, and content teams to ensure consistent brand messaging. • Manage online reputation and respond to customer inquiries across digital platforms. • Maintain and update website content, landing pages, and promotional materials. • Recommend and implement innovative digital marketing strategies to improve ROI and customer engagement. Requirements • Bachelor s degree in Marketing, Business Administration, Communications, or a related field. • Proven experience in digital marketing, social media management, or a similar role. • Strong knowledge of SEO, SEM, Google Ads, Meta Ads Manager, and email marketing platforms. • Proficiency in Google Analytics, Search Console, and other digital marketing tools. • Excellent written and verbal communication skills. • Creative mindset with strong analytical and problem-solving abilities. • Ability to manage multiple projects and meet deadlines in a fast-paced environment. Preferred Skills • Experience with CRM systems and marketing automation tools. • Basic knowledge of graphic design tools such as Adobe Photoshop, Illustrator, or Canva. • Understanding of website CMS platforms such as WordPress. • Knowledge of video marketing and content creation strategies.