Digital Marketing Executive

1. Performance Marketing & Digital Strategy • Develop and execute digital marketing strategies for off-plan and secondary market properties. • Plan, launch, test, and optimize paid campaigns across Meta Ads (Facebook and Instagram) and Google Ads (Search, Display, Performance Max and PPC). • Manage multi-channel campaigns for lead generation, property launches, sales, leasing, events and remarketing. • Manage advertising budgets and optimize CPL, CPA, CAC, ROAS, ROI, conversion rates and lead quality. • Conduct market and competitor analysis to identify new marketing opportunities and trends in the UAE real estate sector. 2. Paid Advertising & Campaign Management • Plan, launch and manage performance marketing campaigns across Google Ads and Meta Ads for off-plan and secondary market properties. • Execute Google Search, Display, YouTube, Performance Max and remarketing campaigns, alongside Facebook and Instagram lead generation and conversion campaigns. • Conduct keyword research, audience segmentation, competitor analysis, A/B testing and creative performance testing. • Configure campaign structures, bidding strategies, budgets, geographic targeting and audience exclusions. • Optimize campaigns continuously to reduce cost per lead (CPL), cost per qualified lead (CPQL) and customer acquisition cost (CAC). 3. Conversion Tracking & Technical Implementation • Implement and manage GA4, Google Tag Manager (GTM), Meta Pixel and Conversions API (CAPI), where applicable. • Configure conversion events for form submissions, calls, WhatsApp inquiries, landing-page interactions and qualified leads. • Set up UTM parameters, campaign tagging and source attribution to track lead generation across advertising channels. • Audit tracking setups, troubleshoot discrepancies and ensure accurate campaign measurement. • Coordinate with web developers to implement tracking codes, conversion events, landing-page integrations and technical fixes. 4. Landing Pages & Conversion Rate Optimization • Develop and optimize property campaign landing pages to improve lead capture and conversion rates. • Conduct A/B testing on headlines, calls to action, forms, creatives, layouts and landing-page content. • Monitor page speed, mobile responsiveness, user journeys, form completion rates and drop-off points. • Improve lead capture through forms, click-to-call, WhatsApp integration and other relevant inquiry channels. 5. Real Estate Lead Generation & CRM Integration • Generate high-intent buyer, investor and tenant leads for property sales and leasing. • Integrate digital advertising channels with real estate CRM platforms to support lead capture, assignment and tracking. • Monitor lead status from inquiry and qualification through property viewing, negotiation and completed transaction. • Analyze lead quality, duplicate inquiries, invalid contact details and sales feedback to improve targeting. • Work with the Sales Team to identify conversion bottlenecks and improve lead-to-viewing and lead-to-sale conversion rates. 6. Analytics, Reporting & Budget Optimization • Monitor CPL, CPQL, CPA, CAC, conversion rate, ROAS and ROI across campaigns and channels. • Track advertising spend, qualified leads, sales pipeline contribution and campaign-generated transactions. • Prepare weekly and monthly performance dashboards using GA4, Looker Studio, Excel and advertising platform reports. • Allocate budgets based on campaign performance, lead quality and business objectives. • Provide data-driven recommendations on campaign scaling, audience targeting, creative strategy and budget allocation. 7. Remarketing & Audience Strategy • Build remarketing audiences based on website visitors, property-page engagement and previous campaign interactions. • Develop retargeting strategies for users who viewed properties, submitted inquiries or engaged with advertisements. • Implement audience exclusions, customer-list targeting and lookalike or similar audience strategies where available. • Ensure advertising campaigns follow applicable privacy, consent and platform requirements. 8. Real Estate Portal & Listing Management • Create, upload, manage, renew and promote property listings on Property Finder, Bayut, Dubizzle and other relevant platforms. • Ensure property details, pricing, photographs, floor plans and descriptions are accurate, engaging and regularly updated. • Coordinate with real estate agents to collect listing information, property documents and required compliance or permit details. • Manage listing renewals, edits, featured placements, promotions and removals based on performance. • Maintain property databases and prepare portal activity and listing performance reports. • Minimum 5 years of proven UAE real estate digital marketing, Performance Marketing, content creation and property listing experience . • Demonstrated success in performance marketing, high-intent lead generation and sales/leasing conversion optimization. • Hands-on experience managing listings and promotions on Property Finder, Bayut and Dubizzle. • Strong expertise in Meta Ads Manager, Google Ads, PPC campaign management and conversion tracking. • In-depth knowledge of Property Finder Manager, Bayut Profolio, Dubizzle and property portal ranking and promotion features. • Strong understanding of technical, on-page and off-page SEO, Google Search Console, SEMrush, Ahrefs and landing-page optimization. • Proficiency in GA4, Google Tag Manager, Looker Studio and advanced Microsoft Excel, including Pivot Tables and data analysis. • In-depth understanding of UAE real estate market dynamics, off-plan developer projects, secondary market trends and local buyer/investor behavior. • Strong commercial understanding of Cost Per Qualified Lead (CPQL), Customer Acquisition Cost (CAC), lead-to-sale conversion rates, CPL, CPA and ROAS. • Strong analytical, creative, communication and organizational skills, with the ability to manage multiple campaigns and priorities independently.