Digital Branding Specialist

Digital Branding Specialist **Company:** The Minaret Agency About The Minaret Agency The Minaret Agency is a full\-service creative and marketing collective dedicated to elevating brands through strategic storytelling, cutting\-edge digital campaigns, and distinctive identity design. We partner with ambitious businesses across industries to transform their vision into impactful digital presence and market relevance. Role Overview We are looking for a creative, strategic, and trends\-obsessed Digital Branding Specialist to oversee brand identity, strategy, and execution across all digital touchpoints. In this role, you will define brand voices, build visual and messaging frameworks, and develop integrated digital brand campaigns that build loyalty, engage target audiences, and drive measurable brand growth for our clients. Key ResponsibilitiesBrand Strategy \& Identity Development * **Digital Brand Positioning:** Develop end\-to\-end digital brand strategies, including brand positioning, voice and tone guidelines, target buyer personas, and visual style guides. * **Creative Alignment:** Collaborate with graphic designers, copywriters, and video editors to translate brand strategies into compelling social media, website, email, and digital advertising assets. * **Brand Consistency:** Conduct regular brand audits across client websites, social media channels, and paid media to ensure 100% messaging and aesthetic consistency. Campaign Strategy \& Content Execution * **Omnichannel Campaigns:** Plan and execute digital brand awareness campaigns across platforms like Meta, LinkedIn, TikTok, Google, and email marketing. * **Content Strategy:** Conceptualize visual storytelling assets, creative themes, and digital campaign toolkits for product launches, rebrands, and corporate announcements. * **Trend \& Competitor Analysis:** Research emerging digital design trends, platform updates, and competitor strategies to keep client branding fresh, modern, and competitive. Analytics \& Client Communication * **Performance Tracking:** Monitor key brand health and engagement metrics (reach, impression share, brand sentiment, audience growth) and optimize campaign performance. * **Client Presentations:** Present strategic branding proposals, visual concepts, and performance reports directly to client stakeholders and internal leadership. Key Qualifications * **Experience:** Minimum 3–4 years of experience as a Digital Branding Specialist, Brand Strategist, or similar role within a marketing agency or dynamic creative environment. * **Portfolio:** A robust portfolio demonstrating successfully executed digital brand strategies, rebrand campaigns, or comprehensive brand guidelines. * **Digital Proficiency:** Hands\-on experience with digital marketing tools, content management systems (CMS), social media platforms, and creative design software (Adobe Creative Cloud, Canva, Figma). * **Communication \& Storytelling:** Exceptional written and verbal communication skills with a proven knack for persuasive storytelling and presentation. * **Analytical Mindset:** Ability to analyze digital campaign performance data and translate insights into strategic brand improvements. What We Offer * Competitive base salary with performance incentives * Flexible remote/hybrid work options and creative environment * Comprehensive health and wellness benefits * Continuous professional development and creative learning stipends * Opportunities to shape brand narratives for diverse global clients الراتب المدفوع: ﷼١٬٣٥٠٫٠٠٠ لكل عام موقع العمل: بشكل شخصي