CRM Specialist

The CRM Specialist is responsible for executing customer retention strategies, managing CRM databases, and driving targeted lifecycle and Clienteling campaigns. This role focuses on analyzing customer data, segmenting audiences, and collaborating with retail and digital teams to enhance client engagement, loyalty, and lifetime value. 2 4 years of experience in CRM, database marketing, or client development, preferably within retail, luxury, or e-commerce sectors. Bachelor s degree in marketing, Business Administration, Data Analytics, or a related field. Skills: Hands-on experience with CRM platforms, Email Service Providers (ESPs), and Marketing Automation tools (e.g., Salesforce Marketing Cloud). Strong analytical mindset with the ability to interpret data, generate insights, and build reports (proficiency in Excel required; SQL or BI tool knowledge is a plus). High attention to detail and strong project management skills with the ability to manage multiple campaigns simultaneously. Excellent written communication skills and an understanding of customer lifecycle marketing principles.