CRM & Retention Manager

You will own the customer relationship and retention strategy for the brand s online store, covering France and international markets. Combining strategic planning with hands-on execution, you will use Klaviyo to build customer journeys, improve repeat purchase and grow customer lifetime value. Key Responsibilities • Own the CRM calendar, including newsletters, product launches, seasonal campaigns and sales events. • Build, launch and optimise Klaviyo flows covering welcome, abandoned cart and browse, post-purchase, win-back and back-in-stock journeys. • Segment customers by purchase behaviour, recency, frequency, value, category and country. • Grow and maintain the subscriber database through sign-up forms, pop-ups, consent management and deliverability improvements. • Develop SMS and other relevant owned communication channels. • Run A/B tests across subject lines, content, timing and offers. • Report on CRM revenue contribution, engagement, repeat purchase and customer lifetime value. • Coordinate campaigns with merchandising, content and paid media teams. • Use generative AI to support content testing, segmentation and campaign analysis. • At least three years of CRM, email marketing or retention experience within B2C eCommerce. • Proven hands-on Klaviyo expertise, including flows, segmentation, templates and reporting. • Fluent written and spoken French and English. • Strong analytical skills and the ability to turn campaign results into practical improvements. • Practical experience using generative AI in day-to-day marketing work. • The ability to manage a campaign calendar while remaining closely involved in execution. Advantageous Experience • Shopify and international eCommerce platforms such as Global-e. • Fashion, sportswear or lifestyle brands. • Basic HTML for email templates. • GDPR requirements relating to email and SMS marketing.