Creative Strategy Analyst

Title and Summary Creative Strategy Analyst Creative Strategy Analyst, Advisors Creative Desk Overview The Services team is a key differentiator for Mastercard, providing the cutting-edge services that help our customers grow. Centered on data-driven technologies and innovation, this team provides consulting, marketing, loyalty, and analytics to financial institutions and merchants globally. The Advisors Creative Desk sits within Services as a full-service creative and advertising capability, helping clients build and grow their brands through end-to-end solutions, from brand positioning and strategy to creative development, campaigns, and content. The Creative Strategy Analyst supports the development of data-driven brand and communication strategies across a portfolio of brands, translating consumer, cultural, and market insights into clear strategic recommendations. Working closely with creative teams and clients, the role contributes to strategic thinking through research, analysis, insight development, and project support across multiple briefs and categories. Role As a Creative Strategy Analyst, you will: Support the development of brand, creative, and communication strategies for clients, drawing on consumer, cultural, category, and market insights. Contribute to the development of strategic and creative briefs, presentations, and client deliverables. Conduct research using primary and secondary sources to identify trends, audience behaviours, competitive dynamics, and strategic opportunities. Analyze research findings and help translate insights into clear strategic recommendations. Stay informed of marketing, consumer, creative, and media trends to ensure strategies remain relevant, impactful, and culturally resonant. Participate in creative ideation sessions for larger client projects of strategic importance. Manage multiple briefs and projects simultaneously. Corporate Security Responsibility All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: • Abide by Mastercard s security policies and practices; • Ensure the confidentiality and integrity of the information being accessed; • Report any suspected information security violation or breach, and • Complete all periodic mandatory security trainings in accordance with Mastercard s guidelines. All About You Several years of experience in strategy, planning, brand strategy, communications planning, or consumer insight roles, preferably within advertising, branding, creative, or consulting agencies. Experience supporting the development of brand and communication strategies across a variety of clients and categories. Strong research and analytical skills, with the ability to translate data and insights into strategic recommendations. Understanding of consumer behavior, market research, cultural trends, and competitive analysis. Experience contributing to campaign planning and integrated marketing initiatives across digital, social, CRM, and traditional channels. Strong presentation and storytelling skills, with the ability to communicate ideas clearly and concisely. Excellent problem-solving and conceptual thinking abilities. Comfortable working in a fast-paced environment and managing multiple priorities. Strong collaboration skills and experience working within cross-functional teams. Bachelor's degree in Marketing, Communications, Business, Psychology, Sociology, or a related field. Proficiency in English; additional languages are a plus, with Arabic considered an advantage. Open to occasional travel as required.