Copywriter - Arabic/English

Who we are PRYPCO is MENA s first all-digital real estate ownership platform and a leading fintech company in the region. Headquartered in Dubai, we are changing how people buy, finance, invest in and manage property through one connected ecosystem. • Property investment: PRYPCO Blocks, regulated by the DFSA, makes fractional ownership of Dubai real estate accessible from AED 500. PRYPCO Mint, licensed by VARA and launched in partnership with the Dubai Land Department, enables tokenized property ownership. • Mortgage: One of the UAE s leading mortgage platforms, serving customers directly and through our network of mortgage brokers. • Real Estate, Property Management, Golden Visa and Wills & Legacy: Connected services that support clients at every stage of their property journey. About the Role We are looking for a Bilingual Copywriter fluent in Arabic and English who can do more than write good copy. You should be a strong storyteller who understands how an idea develops from a marketing objective into a campaign, social post, video script, email, landing page, blog, thought-leadership article or product message. Social media will be a major part of the role, so we are looking for someone who understands how people consume content today: strong hooks, platform-native writing, short-form storytelling, cultural relevance and the ability to turn trends and conversations into content that makes sense for the brand. At the same time, you should be comfortable developing long-form content that requires structure, research and a clear point of view, including blogs, educational content and thought leadership. You will work closely with Creative, Social, Brand, Product, Performance, PR and other teams to develop communication across PRYPCO and its different business verticals. This role requires someone who can think strategically, write creatively and execute confidently in both Arabic and English. What You ll Be Responsible For Write and develop bilingual Arabic and English copy across: • Social media • Brand and product campaigns • Video and short-form scripts • CRM and email • Digital advertising • Websites and landing pages • Blogs and educational content • Thought-leadership articles • Product communications • OOH and offline marketing • Brand and marketing materials • Develop social-first copy and concepts, including hooks, captions, scripts, content series, reactive content and campaign extensions. • Develop long-form content, including blogs, articles, educational pieces and thought leadership, with strong structure, storytelling and clear messaging. • Research topics and turn complex information, data or industry developments into content that is easy to understand and engaging to read. • Translate and adapt communication between Arabic and English while ensuring the output feels native to each language rather than directly translated. • Build strong narratives and storytelling across campaigns and content, connecting individual pieces of communication into a wider story. • Understand the objective behind a brief and translate it into clear messaging, creative territories and content ideas. • Contribute to campaign ideation from the early stages, including the core idea, messaging, audience, channels and execution. • Understand go-to-market strategies and broader marketing objectives, and ensure copy supports the intended audience, channel and business goal. • Work with Social and Creative teams to turn trends, cultural moments and audience behaviours into relevant content opportunities. • Collaborate with designers, video teams and other creatives to ensure copy and visuals work together rather than being developed in isolation. • Maintain PRYPCO s tone of voice consistently across Arabic and English. • Review and proofread bilingual communication to maintain a high standard of language, accuracy and consistency. • Track projects and deliverables clearly, managing priorities, deadlines, feedback and final approvals. • Use AI tools as part of the creative and content workflow for research, ideation, exploration, efficiency and iteration while maintaining strong human judgment and ensuring all final output meets brand and quality standards. • Stay informed on changes in social platforms, content formats, audience behaviour, AI tools and how people discover and consume content. Must-Have • Fluent/native-level Arabic and strong professional English writing skills. • Strong social media copywriting experience. You should understand hooks, captions, short-form scripts, platform behaviour and how writing needs to change depending on the channel. • Proven experience creating original Arabic and English marketing copy, rather than relying primarily on translation. • Strong content storytelling skills across both short-form and long-form formats. • Experience writing long-form content, including blogs, articles, educational content or thought leadership. • Strong ability to research a topic, understand complex information and turn it into clear, engaging content. • Experience developing copy for campaigns and marketing initiatives across multiple channels. • Ability to understand a marketing brief, target audience, communication objective and desired action before developing copy. • Understanding of go-to-market and marketing strategy fundamentals and how content supports wider business and marketing objectives. • Strong cultural awareness and the ability to adapt tone and messaging for different audiences. • Strong proofreading skills and attention to detail in both Arabic and English. • Experience working collaboratively with designers, social teams, video teams, marketers and other stakeholders. • Ability to manage multiple projects, track deliverables and work within fast-moving timelines. • AI fluency: comfortable using modern AI tools for research, brainstorming, content exploration, iteration and workflow efficiency, while knowing when human judgment, fact-checking and rewriting are required. • A strong portfolio demonstrating bilingual work across social, campaigns, storytelling and long-form content. Must-Have • Fluent/native-level Arabic and strong professional English writing skills. • Strong social media copywriting experience. You should understand hooks, captions, short-form scripts, platform behaviour and how writing needs to change depending on the channel. • Proven experience creating original Arabic and English marketing copy, rather than relying primarily on translation. • Strong content storytelling skills across both short-form and long-form formats. • Experience writing long-form content, including blogs, articles, educational content or thought leadership. • Strong ability to research a topic, understand complex information and turn it into clear, engaging content. • Experience developing copy for campaigns and marketing initiatives across multiple channels. • Ability to understand a marketing brief, target audience, communication objective and desired action before developing copy. • Understanding of go-to-market and marketing strategy fundamentals and how content supports wider business and marketing objectives. • Strong cultural awareness and the ability to adapt tone and messaging for different audiences. • Strong proofreading skills and attention to detail in both Arabic and English. • Experience working collaboratively with designers, social teams, video teams, marketers and other stakeholders. • Ability to manage multiple projects, track deliverables and work within fast-moving timelines. • AI fluency: comfortable using modern AI tools for research, brainstorming, content exploration, iteration and workflow efficiency, while knowing when human judgment, fact-checking and rewriting are required. • A strong portfolio demonstrating bilingual work across social, campaigns, storytelling and long-form content. Good-to-Haves • Experience working with a fast-growing technology, fintech, proptech, real estate or consumer brand. • Experience contributing to campaign concepts beyond copy execution • Experience writing for senior leadership or developing executive thought leadership, opinion pieces or industry commentary. • Understanding of SEO, keyword strategy and search-led content • Understanding of paid social and performance creative principles. • Experience with CRM and lifecycle communication. • Familiarity with content analytics and using performance insights to improve future content. • Comfortable learning and working directly in new platforms, tools and content systems, rather than relying on someone else to publish or implement the work. • Experience with tools such as Framer, Webflow, WordPress or other CMS/website-building platforms. • Familiarity with project management, content management and collaborative workflow tools. • Curiosity around emerging AI, creative and marketing platforms, with the ability to quickly learn new tools and incorporate them into day-to-day workflows. • Knowledge of Gulf/UAE culture and the ability to write naturally for audiences across the GCC. • Experience adapting Arabic copy across different tones, markets or dialects where appropriate. What We re Looking For • We are not looking for someone who simply waits for a brief and writes the requested caption. • We are looking for someone who asks why we are communicating, who we are speaking to and what we want them to do, understand or feel before deciding what to write. • You should be equally comfortable writing a three-word campaign headline, a 20-second social script or a 1,000-word thought-leadership article. • You should be comfortable challenging an idea, suggesting a stronger hook, proposing a different way to tell the story and taking ownership of your work from brief through to final execution. • We also value people who are curious about how the work gets made. If there is a new platform, tool or way of working that helps us move faster or create better content, we want someone who is willing to learn it and work through it. • Most importantly, you should know how to make complicated ideas simple, human and interesting in both Arabic and English.