Business Line Manager - Trucks-MEA

Reports to: Regional Head, Africa - Middle East - T rkiye Key interfaces: Global Truck Business Unit; R&D Finance; Supply Chain; Homologation; Customer Service Role purpose: Own the regional truck offer and turn product capability into profitable, reference-building business. Lead portfolio, positioning, pricing/TCO, product readiness and sales enablement across the region. Key Responsibilities: Define the regional truck strategy and segment priorities across light, medium and heavy-duty applications. Build country-by-country product/segment roadmaps based on TIV, duty cycles, regulation, competition, price points and electrification economics. Own product positioning, target transaction prices, TCO logic and commercial guardrails with Finance and market teams. Translate customer requirements into disciplined product requests; distinguish must-have adaptations from low-return complexity. Lead launch readiness covering specification, homologation, bodybuilder interfaces, charging, service, parts, training and sales tools. Support strategic fleets, tenders and demonstrations; create compelling value propositions and reference cases. Manage product lifecycle, competitor intelligence and sales forecasts; provide structured input to global product planning. Coach cluster and direct-sales teams on applications, value selling and objection handling. Success measures: Truck order intake, revenue, gross/contribution margin and market share Priority-segment pipeline and conversion Product and launch readiness on time TCO competitiveness and price realization Reference fleets secured and repeat orders Forecast accuracy and adaptation business-case returns Leadership expectations Think big and play big, while remaining fact-based and hands-on. Put the customer and vehicle uptime at the center; collaborate across functions and cultures; make ownership visible; communicate concisely; escalate early; and follow commitments through to measurable results. 10+ years in commercial vehicles, including truck product management, sales engineering or business development Deep understanding of truck applications, payload, body integration, duty cycles and fleet economics EV truck, charging and transition-planning experience strongly preferred Strong pricing, business-case and cross-functional leadership capability English fluency; Arabic, Turkish or French advantageous; frequent regional travel