Area Operations Manager

1. Sales & Revenue Management • Deliver monthly, quarterly, and annual sales targets across the assigned store cluster. • Develop and monitor annualized sales budgets based on store potential, historical performance, and market opportunities. • Drive like-for-like sales growth, Average Transaction Value (ATV), and Units per Transaction (UPT). • Review sales performance regularly and implement corrective actions for underperforming stores. • Identify and capitalize on growth opportunities across brands, categories, and customer segments. 2. Commercial & KPI Performance Management • Monitor and analyze key performance indicators including: • Sales vs Target • Footfall and Conversion • Gross Margin • Staff Productivity • Brand and Category Performance • Customer Demographics (Nationals, Residents, Non-Residents) • Stock on Hand (SOH) • Diagnose performance gaps and collaborate with relevant departments to implement corrective actions. • Drive accountability through data-led decision making and performance reviews. 3. Profitability Management • Monitor store profitability and P&L performance where applicable. • Control operating expenses while maintaining customer experience standards. • Improve gross margins through effective product mix management and commercial initiatives. • Conduct periodic profitability reviews and implement improvement plans. 4. Stock & Inventory Management • Ensure optimal stock availability across all stores. • Work closely with Merchandising and Planning teams to maintain the right stock in the right locations. • Monitor stock levels, replenishment effectiveness, ageing inventory, and slow-moving stock. • Ensure adequate availability of high-demand and key promotional products. 5. Commercial Planning • Develop and execute store-specific action plans to achieve business objectives. • Identify high-potential locations, categories, and customer segments for growth. • Lead commercial planning around key retail seasons and promotional periods such as Eid, DSS, DSF, and other major trading events. • Provide operational and commercial input for new store openings, relocations, and expansion projects. 6. Market & Competitor Analysis • Monitor market trends, customer behavior, and competitor activities. • Analyze changes in mall traffic, tourism patterns, and customer demographics. • Translate market intelligence into actionable business initiatives that improve sales and profitability. • Share insights and recommendations during business reviews. 7. Promotion & Campaign Effectiveness • Evaluate the effectiveness and profitability of promotions and discount campaigns. • Monitor promotional sell-through rates and sales uplift. • Assess promotional impact on revenue, inventory movement, and gross margin. • Recommend improvements to future promotional activities based on performance outcomes. 8. People Leadership & Talent Development • Lead, coach, and develop Store Managers and retail teams to achieve business objectives. • Set clear productivity and performance expectations. • Conduct regular performance reviews and succession planning discussions. • Identify high-potential talent and address performance gaps. • Work collaboratively with the Learning & Development team to recommend and implement training initiatives. • Improve conversion, upselling, cross-selling, and customer engagement capabilities. • Foster a positive, high-performance culture aligned with organizational values and objectives. • Ensure staffing levels are optimized according to store potential and trading patterns. 9. CRM & Customer Experience Management • Drive customer retention, loyalty, and repeat business through effective CRM initiatives. • Ensure accurate customer data capture and database quality. • Support clienteling activities and CRM campaigns across stores. • Monitor repeat customer ratios, high-value customer retention, and loyalty program performance. • Promote a customer-centric culture that enhances long-term customer value. 10. Reporting & Business Reviews • Conduct weekly, monthly, and quarterly business reviews. • Provide clear commercial analysis explaining business performance and trends. • Present actionable recommendations and recovery plans to senior management. • Track the effectiveness of implemented actions and measure business impact. • Maintain accurate and timely reporting standards across the area. Key Performance Indicators (KPIs) • Sales Achievement vs Target • Like-for-Like Sales Growth • ATV and UPT Growth • Store Profitability and Gross Margin • Conversion Rate • Staff Productivity • Inventory Availability and Stock Turn • CRM Performance and Customer Retention • Promotion Effectiveness • Store Manager and Team Performance • Cost-to-Sales Ratio • Customer Experience Metrics • Proven experience managing sales, profitability, people, and operational performance across multiple locations. • Strong commercial acumen with demonstrated success in achieving revenue and profitability targets. • Excellent leadership, analytical, communication, and stakeholder management skills. • Proficiency in retail reporting, KPI analysis, CRM systems, and Microsoft Excel/Power BI.