Job description
The Videographer & Photographer is responsible for planning, capturing, and editing high-quality video and photographic content across TU Holdings diverse brand portfolio, including restaurant outlets, events, seasonal campaigns, and corporate initiatives. The role requires creativity, technical proficiency in camera operation, lighting, and post-production editing, an eye for food and hospitality aesthetics, and flexibility in scheduling to accommodate on-site photoshoots and video shoots during operational hours, peak services, and special events.
Key Responsibilities Video Production & Filming • Plan, storyboard, shoot, and produce engaging, high-quality video content for all group outlets and brands.
• Capture dynamic footage of TU Holdings outlets food and beverage preparations, ambience, behind-the-scenes, customer experiences, and special events.
• Manage on-location camera setups, multi-point lighting, audio recording equipment, gimbals, and visual framing.
• Coordinate with outlet managers and kitchen teams to schedule and execute on-site video shoots with minimal disruption to operations.
Photography & Professional Photo Editing • Conduct professional food, beverage, interior, lifestyle, and portrait photoshoots across all TU Holdings outlets especially in the menu items at the restaurants.
• Handle food styling and scene staging in collaboration with chefs and outlet teams to highlight menu items attractively.
• Perform professional photo editing, retouching, color correction, cropping, and background cleanup using Adobe Lightroom and Photoshop.
• Provide high-resolution images for print menus, promotional collaterals, and website listings, as well as optimized web-resolution images for social media platforms.
• Apply practical AI tools and generative workflows for asset cleanup, background replacement, and efficient post-production editing.
• Design eye-catching, high-click-through photo and video thumbnails optimized for social media feeds (Reels, Instagram, Facebook, TikTok, YouTube).
Post-Production & Video Editing • Edit raw footage into high-impact short-form (Reels, TikTok, Shorts) and long-form video formats.
• Perform professional and advanced video post-production: color grading, professional sound design/cleanup, voiceover integration, and music syncing.
• Create motion graphics, text overlays, captions/subtitles, lower-thirds, and visual effects in line with brand guidelines.
• Deliver multiple aspect ratio cuts optimized for distinct social media platforms and digital marketing campaigns.
Schedule Flexibility & Shoot Coordination • Maintain flexible working hours to accommodate on-site photoshoots and videos during off-peak prep hours, peak dining times, evening shifts, weekends, or special events.
• Travel between different branch locations and event venues across all outlets as required by the shooting schedule.
Content Strategy & Social Media Collaboration • Collaborate closely with the Marketing and Social Media teams to brainstorm viral concepts, unique ideas, and promotional campaigns.
• Keep up to date with social media algorithms, trending audio tracks, video editing trends, and digital content best practices.
• Assist in developing content calendars and ensuring prompt delivery of assets for planned marketing schedules.
Equipment Maintenance & Asset Management • Maintain, clean, calibrate, and properly store all company cameras, lenses, lighting, audio gear, and shooting accessories.
• Prepare, clean, and set up provided camera gear (company provides a DSLR & basic accessories); bring any personal tools or accessories if available, and adapt creatively to execute quality shoots with the available gear on hand.
• Establish and maintain a structured digital asset library with organized raw files, project files, edited master photos, b-roll archives, and exported assets.
• Support photo shoots, event coverage, and general brand multimedia tasks as required.
• Bachelor s degree or Diploma in Film Production, Media Communications, Multimedia Arts, Photography, Visual Arts, or a related field.
• Minimum 1 2 years of hands-on experience as a Videographer / Photographer / Content Creator (hospitality, F&B, or creative agency experience preferred).
• A strong portfolio or showreel showcasing culinary/hospitality videography and food/interior photography.
• Proficiency in photo and video editing software (Adobe Premiere Pro, Canva, After Effects, DaVinci Resolve, CapCut, Adobe Photoshop, and Adobe Lightroom).
• Good written and verbal communication skills in English.
Key Competencies • Strong visual storytelling sense, creative composition, color harmony, and pacing.
• Deep understanding of lighting techniques for food, beverage, and interior spaces (natural and studio light).
• Working knowledge of practical generative AI imaging tools and modern thumbnail composition (visual hooks, contrast, and mobile-friendly layouts).
• Resourceful and adaptable with camera equipment; comfortable delivering high-quality outputs using company DSLR or available gear.
• Strong organizational, time management, and multi-project prioritization skills.
• Ability to work independently on location as well as collaboratively with marketing and operations teams.
• High adaptability and schedule flexibility to carry out shoots during varying hours, evenings, or weekends
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