Social Media Specialist

We are looking for a creative, organized, and results\-driven Social Media Specialist to manage and grow our clients' social media presence across multiple platforms. The ideal candidate is passionate about digital marketing, understands social media trends, and can create engaging content while delivering measurable business results. Key ResponsibilitiesSocial Media Management * Manage and maintain social media accounts across Instagram, Facebook, TikTok, LinkedIn, X (Twitter), YouTube, Pinterest, and Snapchat. * Develop and execute monthly content calendars aligned with each brand's marketing objectives. * Schedule and publish content using social media management tools. * Monitor social media channels, respond to comments and messages, and foster community engagement. Content Creation * Create engaging captions in English and Arabic (preferred). * Collaborate with designers, photographers, and videographers to produce high\-quality visual content. * Generate creative ideas for Reels, Stories, carousels, and short\-form videos. * Ensure all content aligns with each client's brand identity and tone of voice. Strategy \& Planning * Develop platform\-specific growth strategies. * Research industry trends, competitors, and audience behavior. * Identify opportunities to increase engagement, reach, and conversions. * Plan seasonal campaigns, promotions, and product launches. Analytics \& Reporting * Track key performance indicators (KPIs) including: * Reach * Engagement Rate * Follower Growth * Website Traffic * Leads \& Conversions * Video Performance * Prepare monthly performance reports with actionable insights and recommendations. * Continuously optimize content based on performance data. Paid Social (Preferred) * Assist with Meta (Facebook \& Instagram) advertising campaigns. * Coordinate with the paid media team on campaign objectives and creative assets. * Monitor campaign performance and suggest creative improvements. Client Communication * Participate in client meetings and presentations. * Present content calendars and campaign ideas. * Address client feedback professionally and ensure timely revisions. * Maintain strong client relationships through proactive communication. Required Qualifications * Bachelor's degree in Marketing, Communications, Business, or a related field. * 2–4 years of experience in social media management. * Strong understanding of Instagram, TikTok, Facebook, LinkedIn, and emerging social platforms. * Excellent written and verbal communication skills. * Experience using social media management tools (e.g., Meta Business Suite, Hootsuite, Buffer, Later, Sprout Social). * Familiarity with Canva and Adobe Creative Suite is an advantage. * Basic understanding of paid social advertising. * Knowledge of social media analytics and reporting. * Ability to manage multiple brands and deadlines simultaneously. Preferred Skills * Creative thinking and storytelling. * Strong copywriting skills. * Attention to detail. * Time management and organizational skills. * Ability to work independently and collaboratively. * Trend awareness and adaptability. * Photography or videography knowledge is a plus. * Basic graphic design and video editing skills are an advantage. Key Performance Indicators (KPIs) * Monthly follower growth * Engagement rate improvement * Content consistency * Reach and impressions * Video views and retention * Lead generation * Client satisfaction * Timely content delivery * Community response time * Campaign performance What We Offer * Competitive salary * Professional development opportunities * Creative and collaborative work environment * Opportunity to work with diverse local and international brands * Career growth within a fast\-paced marketing agency Pay: AED2,000\.00 \- AED4,500\.00 per month Work Location: In person