Digital/Social Media Marketing Manager

To manage and administer the daily operation of the digital marketing plan to meet business objectives, build brand reputation, optimize customer experience and improve digital presence & conversion and also responsible for creating and executing all our social media content and engagement strategies across all media channels. This role requires someone who will serve as the voice of the brand to the community; understanding how and when to connect on social media platforms as well as to build and roll out the digital marketing strategy, budget management and analysis of performance, ensuring agility in planning based on business performance. Develop and implement digital marketing strategies that increase brand awareness and drive sales · Evaluate & adapt the performance of digital marketing campaigns, including analyzing marketing channel deployment, keyword selection, advertisement design and customer experience journey. · Responsible for driving traffic and digital enquiries. · Develop and execute digital marketing initiatives across various channels, such as social media platforms, mobile, search engine, email and paid advertisement, to maximize lead generation and conversion. · Assist marketing team in customer acquisition activities as per marketing calendar. · Understand the business context, and identify key digital growth levers. · Pitch growth analysis, digital plans and strategy to senior stake holders. · Develop annual digital growth plans for engagement oversee implementation of technical infrastructure. · Work closely with the marketing team and product development team for innovation and insights on conceptualization and development of products based on market insights. · Ensure seamless delivery, capture issues in delivery and relay it back to program and product Team Assist in briefing the media agencies of any new campaigns once requested from any of the brands and in line with the marketing calendar. · Collect different kind of identified data through various teams, validate hypothesis and provide feedback for better product and delivery, and measure the progress. Education & Experience: · Master’s in business, management with marketing specialization. · Strong knowledge in Digital Marketing Campaigns, SEO/SEM, Display and Advertising · Experience in creating cross channel digital campaigns · Experience in marketing cloud software, Digital Analytics Tools and advanced PowerPoint skills · Minimum 5 years of experience in a digital marketing role.