Social Media Specialist & Media Buyer (Native Arabic Speaker)

Social Media & Content Creation • Manage all company social media platforms including Instagram, Facebook, TikTok, Snapchat, LinkedIn, and X. • Design and create engaging travel content including photos, videos, reels, stories, and promotional creatives . • Develop full content strategies and monthly calendars aligned with travel campaigns and seasonal offers. • Follow competitor travel agencies and market trends to continuously improve content quality and performance. • Build strong brand presence and engagement across Arabic-speaking markets. Media Buying & Performance Marketing • Manage and optimize daily advertising campaigns across Meta (Facebook & Instagram), Google Ads, TikTok Ads, Snapchat Ads, and other digital platforms . • Achieve daily leads and increase daily sales through paid advertising campaigns. • Manage advertising budgets effectively to maximize ROI and ROAS. • Continuously test, optimize, and scale campaigns to improve conversion rates and reduce cost per lead. • Monitor and analyze campaign performance and prepare detailed weekly and monthly reports. • Implement and manage tracking systems including Meta Pixel and Google Analytics. Travel Industry Expertise & Product Development • Must have strong experience in a travel agency or tourism company . • Strong knowledge of inbound and outbound travel products, holiday packages, visas, flights, hotels, transfers, tours, cruises, and MICE services . • Knowledge of travel suppliers, DMCs, airlines, hotels, and wholesale tourism partners is mandatory. • Ability to design and develop travel products and holiday packages based on market demand and supplier deals. • Work closely with suppliers to secure competitive rates and exclusive offers. • Follow and analyze competitor travel agencies to improve pricing, offers, and marketing strategies. Sales & Business Growth Support • Drive high-quality leads that convert into confirmed bookings and revenue. • Work closely with the sales and operations teams to ensure smooth handling of leads and bookings. • Improve conversion rates by optimizing marketing messages and targeting. • Increase online sales, inquiries, and overall company revenue through digital channels. • Identify new opportunities in the travel market and propose new campaigns and destinations. SEO & Website Optimization (Mandatory) • Develop and implement SEO strategies to improve Google rankings and organic traffic. • Optimize website content, landing pages, blogs, and travel packages for search engines. • Perform keyword research related to travel destinations and tourism services. • Monitor website performance using Google Analytics and Google Search Console. • Improve website visibility and lead generation through SEO best practices. • Native Arabic speaker (Mandatory). • Minimum 3–5 years of experience in a travel agency or tourism company in the UAE or GCC. • Strong experience in media buying, social media management, and digital marketing . • Deep knowledge of travel industry products, suppliers, and operations (inbound & outbound). • Proven experience managing Meta Ads, Google Ads, TikTok Ads, Snapchat Ads, and SEO tools . • Strong ability to design travel packages and understand market demand. • Experience in content creation (photo/video editing is an advantage). • Strong analytical, creative, and performance-driven mindset. • Ability to work under pressure and achieve daily and monthly KPIs.