Social Media Specialist

We are hiring an energetic, always\-on Social Media Specialist to run the daily heartbeat of Dieture’s social presence. Working in close coordination with the Content Strategist — who owns strategy, briefs, and the content calendar — you own publishing, Stories, community, and the real\-time layer: everything that keeps our channels alive, fun, responsive, and trusted every single day. The Content Strategist decides what we say. You make sure it goes out perfectly, on time, everywhere — and you fill the space between planned posts with real moments: the kitchen at dawn, the team’s culture, the trends of the week, and instant replies to every person who talks to us. **Key Responsibilities** **1\. Publishing \& Channel Operations** * Publish and schedule all organic content across every channel — Instagram (all three accounts), TikTok, Snapchat, YouTube, LinkedIn — exactly per the content calendar owned by the Content Strategist. * Ensure every post meets platform spec before it goes live: aspect ratio, cover frame, caption formatting (Arabic leads, English beneath on the brand account), tags, and pillar\-tagged scheduling records. * Coordinate publishing with the CRM Manager on launch days (menu drops, events, offers) so Stories, broadcasts, and feed posts land in the right order. * Maintain the asset and UGC libraries; keep scheduling sheets accurate and up to date at all times. **2\. Stories — the Daily Presence Layer** * Keep every channel highly active with Stories: 3–7 Stories daily on the main account. * Mirror Stories content natively on Snapchat. * Treat Stories as the first channel for every announcement — new menus, events, offers — before email or feed. * Run engagement mechanics inside Stories: polls, questions, countdowns, and quick community research. **3\. Kitchen, BTS \& People Coverage** * Own the behind\-the\-scenes account and its daily capture rhythm: be inside the kitchen and around the team, filming 10–20 authentic moments per week on mobile. * Keep BTS raw by design: phone camera, light edits, no heavy polish — if it looks produced, it belongs on the main account, not BTS. * Capture same\-day Stories at all events and activations, alongside the videography team’s planned coverage. **4\. Trending, Fun \& Engaging Content** * Spot and act on trends fast — trending audio, formats, and local Qatar/GCC moments — and turn them into brand\-safe content the same week, coordinated with the Content Strategist for message fit. * Make the pages genuinely fun: personality\-led captions, interactive formats, playful Stories, and community moments. * Propose reactive content ideas weekly to the Content Strategist and execute approved ones quickly. **5\. Mobile Shooting \& Quick Edits (Not a Production Role)** * Important: this is NOT a professional videography role. Dieture has a dedicated in\-house production team (videographers and editors) for all planned, polished content — commercials, menu shoots, and event coverage belong to them. * Your lane is quick, phone\-shot, social\-native short\-form: live moments, BTS, people, product, and process — captured as they happen and made social\-friendly. * You have a natural eye for a good moment and a clean frame on mobile — no camera rigs, no lighting setups, no cinema\-level skills expected. * Produce quick edits in CapCut or equivalent: trimming, captions, trending audio, Stories formatting — same\-day for reactive content, without waiting on the editing team. * Hand anything heavier to the in\-house Editor per the production pipeline — knowing the difference between the two lanes is part of the job. **6\. Community Management \& Reputation** * Respond to ALL messages and comments across every digital channel — Instagram (all accounts), TikTok, Snapchat, YouTube, LinkedIn — promptly, warmly, and on\-brand, in Arabic or English as the customer writes. * Monitor tags and mentions daily; repost every customer UGC piece that meets the quality bar to Stories the same day. * Track community sentiment and flag recurring questions or complaints to the Content Strategist and Director of Marketing as content and CX inputs. **7\. Reporting** * Report weekly on channel activity, Stories performance, engagement, response times, community sentiment, and top\-performing content — feeding learnings back into the calendar with the Content Strategist. **Requirements** Must\-Have * 2–4\+ years managing social media channels for a consumer brand, with hands\-on daily publishing and community management. * A natural aesthetic eye for phone\-shot content — framing, light, and timing; no professional camera or production\-level experience required (the in\-house team handles that). * Fast, confident editing in CapCut, Reels editor, or equivalent — quick cuts, captions, trending audio, Stories formats. * Bilingual Arabic/English strongly preferred — able to respond to community messages naturally in both; Khaleeji\-dialect comfort is a major advantage. * Deep fluency in Instagram, TikTok, and Snapchat culture — trends, audio, formats, and what makes content fun rather than corporate. * Energetic, social, and comfortable on the ground — in the kitchen, with the team, at events — not a deskonly operator. * Organised and reliable: scheduling discipline, response\-time discipline, and zero missed publishing slots. * Based in Doha; available for early\-morning kitchen coverage, events, and occasional weekend activations. Preferred * F\&B, hospitality, or lifestyle brand experience in Qatar or the GCC. * Experience running a BTS or founder\-adjacent account where authenticity was the format. * Basic familiarity with community/CS escalation workflows and social listening. * Photography or visual\-content background. Work Location: In person