Digital Marketing Expert, Social Media Marketing Specialist

• Plan, implement, and optimize paid social media advertising campaigns to achieve specific KPIs like lead generation or sales. • Analyze social media performance metrics, providing insightful reports and actionable recommendations for continuous improvement. • Develop and execute data-driven social media strategies aligned with overall marketing objectives to boost brand awareness and engagement. • Create compelling, platform-specific content (text, image, video) that resonates with target audiences and drives desired actions. • Manage and grow social media communities, fostering interaction, responding to inquiries, and building brand loyalty. • Stay abreast of the latest social media trends, platform updates, and emerging technologies to maintain a competitive edge. • Collaborate with cross-functional teams (e.g., content, design, sales) to ensure cohesive brand messaging across all digital touchpoints. • Conduct competitive analysis to identify industry best practices and opportunities for differentiation. • Monitor online conversations and manage brand reputation, proactively addressing customer feedback and potential crises. • Creative thinker with a passion for storytelling and developing innovative social media content. • Strong understanding of SEO, content marketing, and other digital marketing disciplines to inform social strategy. • Expertise in major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) and their advertising capabilities. • Proven track record of developing and executing successful social media campaigns with measurable results.