Social Media Manager

• Lead the social voice of a fast-growing wellness brand • Create engaging content and build a thriving community Our client is an innovative wellness brand dedicated to helping people make healthier lifestyle choices through education, products, and community engagement. Combining expert insights with a relatable and approachable voice, the business is redefining how consumers interact with wellness every day. • Develop and execute a social media strategy across Instagram, TikTok and emerging platforms, driving brand awareness and community growth. • Own the editorial calendar, creating a balanced mix of wellness education, lifestyle storytelling, community-led content and product features. • Create engaging short-form content including Reels, TikToks, Stories, carousels and platform-specific campaigns. • Research, script, film and edit content that translates complex wellness topics into accessible and engaging narratives. • Build and nurture an active social community through thoughtful engagement, conversations, polls, Q&As and user-generated content initiatives. • Collaborate with founders, wellness experts, creators and internal stakeholders to deliver authentic and credible brand storytelling. • Identify and manage influencer and creator partnerships, from briefing and content review through to delivery and reporting. • Monitor performance metrics including engagement, reach, retention, saves and shares, leveraging insights to optimise content and social growth strategies. • Proven experience managing social media for a consumer, wellness, lifestyle, retail or editorial-led brand. • Demonstrated success in developing content strategies that drive engagement, audience growth and community participation. • Strong storytelling and editorial skills, with the ability to simplify complex topics into compelling, audience-friendly content. • Excellent English copy writing skills with a warm, engaging and brand-conscious communication style. • Hands-on experience creating short-form video content, including scripting, filming and editing. • Proficiency with social content and creative tools such as CapCut, Canva, Adobe Creative Suite or similar platforms. • Strong understanding of Instagram, TikTok, social media analytics and current digital content trends. • Highly organised and collaborative, with the ability to manage multiple projects while working effectively with cross-functional teams.