Senior Product Manager (Product Branding & Marketing)

About the Role We are looking for an experienced Senior Product Manager to lead the branding, marketing, business development, and commercial growth of an AI-powered application-building platform. The candidate will be responsible for developing the product's brand identity, planning marketing strategies, identifying business opportunities, acquiring customers, building partnerships, and establishing the product as a strong brand in the market. The ideal candidate must have strong business knowledge, marketing expertise, leadership skills, and experience in launching and growing software products. Key Responsibilities • Product Branding & Positioning Develop the product's brand identity and market positioning. Create strategies to establish the product as a recognized brand. Plan product launches, promotional campaigns, and brand awareness activities. Ensure consistent branding across websites, social media, and marketing materials. • Product Marketing Develop and execute comprehensive product marketing strategies. Manage digital marketing campaigns, social media marketing, and online promotions. Identify target customers and develop effective marketing plans. Prepare product presentations, promotional materials, and marketing content. Monitor marketing performance and optimize campaigns. • Business Development Identify new business opportunities and potential customer segments. Develop strategies to acquire customers and increase revenue. Build relationships with corporate clients, business partners, and stakeholders. Explore new markets, strategic partnerships, and expansion opportunities. Develop business proposals and commercial strategies. • Product Strategy & Management Develop the product roadmap based on market demand and customer feedback. Understand customer requirements and recommend new features. Coordinate with technical teams to ensure the product meets business needs. Plan product demonstrations, launches, and customer onboarding. Monitor product performance and recommend improvements. • Sales & Revenue Growth Develop sales strategies, pricing models, and subscription plans. Generate leads and convert prospects into paying customers. Identify opportunities to increase recurring revenue and customer retention. Monitor sales performance and achieve agreed business targets. • Market Research & Competitor Analysis Research market trends, customer needs, and competing products. Identify market opportunities and product differentiation strategies. Recommend new business models and marketing approaches. Use customer feedback and market data to improve product performance. • Team Leadership & Reporting Coordinate product, marketing, sales, and technical teams. Set targets and monitor team performance. Manage marketing budgets and business development activities. Prepare regular reports on marketing results, customer acquisition, and revenue growth. Preferred Qualifications • Experience launching and scaling AI-powered software products. • Experience developing a new product brand from the initial stage. • Knowledge of subscription-based business models and digital platforms. • Experience in B2B marketing, strategic partnerships, and market expansion. • Proven track record of achieving business growth and customer acquisition targets. Key Performance Indicators (KPIs) • Successful product branding and market positioning. • Successful product launch and market penetration. • Growth in qualified leads and paying customers. • Achievement of marketing and revenue targets. • Improvement in brand awareness and customer engagement. • Development of strategic partnerships. • Customer retention and recurring revenue growth. Required Qualifications • Bachelor's degree in Business Administration, Marketing, Information Technology, or a related field. • Minimum 10 years of relevant professional experience in product management, product marketing, branding, or business development. • Proven experience in launching, marketing, and growing software or technology products. • Strong understanding of digital marketing, brand strategy, and customer acquisition. • Experience in business development, sales strategy, and revenue generation. • Knowledge of AI-powered applications and software-as-a-service (SaaS) business models. • Excellent leadership, communication, negotiation, and presentation skills. • Ability to manage product branding, marketing, and business growth independently.