Senior Manager - Residential Marketing

Job Purpose: • The Senior Residential Marketing Manager is a commercially driven marketing specialist responsible for executing Red Sea Global s residential marketing strategy across a portfolio of ultra-luxury developments. • This role owns the delivery of integrated marketing programmes designed to build brand equity, generate high-quality, prequalified leads , and directly support sales conversion . A key focus is engaging UHNW and HNW audiences through targeted digital campaigns, premium events, PR, and bespoke content. • Working closely with Sales, Digital, Events and other development Marketing teams - alongside multiple external agencies - this role ensures marketing activities are aligned to commercial objectives and contribute measurably to revenue performance. • This is a hands-on marketing role combining strategic ownership, collaboration and strong execution across the full funnel. Key Responsibilities: Marketing Strategy Execution • Lead execution of residential marketing strategies aligned to wider commercial and brand objectives. • Develop asset-level marketing plans, positioning, and audience strategies for particular development. • Deliver integrated campaigns across digital, web, paid social, content/film, PR, influencer management, print, brochures, and eDMs. Sales Alignment, Lead Generation & Conversion • Work in close partnership with the Sales team to ensure marketing delivers qualified, CRM-driven leads that support conversion and revenue growth. • Own CRM-led lead and offline generation initiatives, ensuring strong data capture, nurturing journeys, and prequalification processes. • Develop sales enablement materials including brochures, presentations, digital assets, and branded tools. • Ensure marketing activities directly support pipeline performance and sales outcomes UHNW Engagement, Events, Influencer Management & PR • Lead planning and strategy for high-end events, private viewings, roundtables, and experiential activations targeting UHNW/HNW audiences. • Collaborate closely with the internal Events team to operationalize and deliver residential marketing events. • Support PR strategy and execution in partnership with Communications team and external agencies to elevate residential developments globally. Content, Brand & Digital • Lead asset-specific content strategies that inform, inspire, and create intrigue across channels. • Work closely with the Digital team on execution of digital strategies, performance marketing, and optimization. • Drive content development for the Red Sea Residences website and digital platforms, ensuring alignment with brand positioning and conversion goals. Agency, Budget & Partner Management • Manage external agencies, including briefing, creative direction, and delivery oversight. • Oversee jointly branded materials with operator partners, particularly within branded and unbranded residences. • Manage marketing budgets and procurement, ensuring spend is optimized for ROI and aligned with governance. Performance & Leadership • Define KPIs across campaigns, channels, and events with strong commercial accountability. • Analyze insights, market trends, and campaign performance to inform future activity. • Present plans, results, and recommendations to senior leadership. • Support the Marketing Director in shaping the residential marketing program and managing direct reports. Job Requirements: Qualifications & Experience: • Bachelor s degree in Marketing, Communications, Business Administration or related discipline. • 8+ years experience in senior marketing roles, ideally within luxury real estate, development, asset management, branded residences, or premium consumer brands. • Strong experience in CRM-led lead generation and sales-driven marketing. • Demonstrated experience engaging UHNW and HNW audiences. • PR experience and strong understanding of media landscapes. • Proven track record delivering integrated B2C campaigns; B2B experience advantageous. • Highly commercial mindset with strong agency management and leadership skills. • Previous experience in the GCC region strongly preferred, with good understanding of the regional luxury real estate market. • Creative, analytical, and results-oriented. • Bachelor s degree in Marketing, Communications, Business Administration or related discipline. • 8+ years experience in senior marketing roles, ideally within luxury real estate, development, asset management, branded residences, or premium consumer brands. • Strong experience in CRM-led lead generation and sales-driven marketing. • Demonstrated experience engaging UHNW and HNW audiences. • PR experience and strong understanding of media landscapes. • Proven track record delivering integrated B2C campaigns; B2B experience advantageous. • Highly commercial mindset with strong agency management and leadership skills. • Previous experience in the GCC region strongly preferred, with good understanding of the regional luxury real estate market. • Creative, analytical, and results-oriented.