Senior Global Events Manager

Summary : The Senior Manager, Global Events will define, lead, and elevate Huda Beauty s global events strategy, creating immersive, culturally resonant, brand-defining experiences that drive awareness, desirability, and commercial impact. This role requires a visionary experiential strategist with deep expertise in high-scale global events, exceptional operational leadership, and proven success delivering transformative brand moments across markets. Success in this role depends on a rare blend of creative vision, experiential innovation, agency collaboration, logistical excellence, and global leadership. Essential Duties and Responsibilities : • Develop and own a comprehensive global events strategy aligned with brand positioning, integrated marketing, and commercial priorities. • Establish a global event calendar ensuring cohesion, cultural relevance, and strong market execution. • Act as a strategic partner to senior leadership and the Founder on flagship moments, product launches, and major experiences. • Lead creative visioning for global shows, brand moments, and immersive experiences, translating Founder direction into best in class experiential concepts. • Lead end to end delivery of global and regional events, from concepting, creative design, and pre production through execution and post event evaluation. • Oversee all experiential formats, including large scale shows, influencer & VIP experiences, retail activations, pop ups, masterclasses, and global launch events. • Ensure every event reflects brand aesthetics, values, and storytelling while delivering a premium guest experience. • Collaborate closely with internal teams (Marketing, Influencer, Social, Product, Commercial) to ensure integrated event planning. • Manage external partners, including production agencies, creative studios, technical vendors, and talent partners, to ensure flawless delivery. • Oversee logistics, guest journey, technical production, staging, hospitality, accreditation, rehearsals, and on-site execution. • Define event specific KPIs such as brand lift, attendance quality, guest satisfaction, content capture output, and ROI. • Provide data-driven insights to inform continuous improvement of the experiential strategy. • Prepare detailed post event reports for senior leadership, including impact assessment and strategic recommendations. • Own and manage the global events budget, ensuring strategic investment and cost-efficiency across all program tiers. • Lead operational planning, toolkits, templates, and workflows to ensure scale, consistency, and operational excellence across markets. • Oversee contract negotiations and SOWs with agencies and production partners. • Ensure all events meet legal, safety, and compliance standards across regions. • Act as a driving force for the events function, championing standards for creativity, innovation, and execution excellence. • Partner with regional event leads to ensure alignment, adoption of best practices, and consistent execution in local markets. • Mentor and develop the events team and regional event leads, building an agile and high performing global experiential team. Bachelor's or Master's degree in Events, Experiential Marketing, Communications, Marketing, or a related field. Proven track record leading global-scale events, experiential marketing, or brand experiences for a premium beauty, luxury, fashion, or lifestyle brand, backed by 8+ years in the field. Strong strategic vision with the ability to translate brand goals into iconic experiences. Demonstrated creative problem-solving with hands-on operational leadership. Exceptional relationship-building skills with agencies, production partners, talent, and internal teams. High cultural awareness and ability to adapt events for diverse regions. Commitment to sustainable and responsible event practices. Highly results-oriented with strong analytical and project management capabilities. Excellent communication, leadership presence, and agility. Multilingual abilities and global experience are a strong plus. Monthly Self Love Days at company discretion Premium Medical/Dental/Vision coverage for employee plus dependents Monthly coaching sessions with our in-house Success Coach Employee discounts on all Huda Beauty products Bachelor's or Master's degree in Events, Experiential Marketing, Communications, Marketing, or a related field. Proven track record leading global-scale events, experiential marketing, or brand experiences for a premium beauty, luxury, fashion, or lifestyle brand, backed by 8+ years in the field. Strong strategic vision with the ability to translate brand goals into iconic experiences. Demonstrated creative problem-solving with hands-on operational leadership. Exceptional relationship-building skills with agencies, production partners, talent, and internal teams. High cultural awareness and ability to adapt events for diverse regions. Commitment to sustainable and responsible event practices. Highly results-oriented with strong analytical and project management capabilities. Excellent communication, leadership presence, and agility. Multilingual abilities and global experience are a strong plus.