Sales Director

Sales Director (UAE) Head of Sales / Commercial Director Our client is a leading provider in the field of interiors, retail furniture, and luxury market fit-outs. They specialize in delivering high-quality commercial workspaces and retail fit-out solutions with a focus on luxury and value. Role Overview We are seeking a highly experienced Sales Director to lead the entire commercial function of the business across all divisions, including retail experiences, luxury fit-out, signage, visual merchandising, and events. The role is responsible for driving overall revenue growth, building and managing the sales team (BDMs), and securing high-value contracts across government, corporate, retail, and luxury brand clients in the UAE. Business Scope (All Divisions) The Sales Director will oversee revenue generation across: • Retail displays, visual merchandising, and brand environments • Interior fit-out and luxury fit-out projects • Signage solutions (indoor, outdoor, branding, wayfinding) • Window displays, gondolas, podiums, and retail fixtures • Pop-up retail activations and experiential environments • Corporate events and government activations • Exhibition stands and trade show projects Responsibilities • Lead overall sales strategy and commercial growth across all divisions • Manage, mentor, and drive performance of Business Development Managers • Set and achieve revenue targets, KPIs, and growth plans • Personally drive and close high-value strategic accounts • Build relationships with government entities, developers, retail brands, and corporate clients • Oversee pipeline, forecasting, and CRM discipline across the sales team • Develop long-term client partnerships and framework agreements • Work closely with operations, production, and project teams to ensure delivery alignment • Represent the company at senior-level client meetings and industry events • Proven Sales Director / Head of Sales experience in UAE • Strong background across interiors, retail fit-out, signage, or events (multi-sector advantage) • Experience managing and scaling sales teams (BDMs) • Strong network across government, developers, retail, and corporate clients • Proven track record of multi-million AED contract wins • Strong leadership, commercial strategy, and negotiation skills • Arabic speaker preferred (strong advantage)