PPC Manager

Responsibilities Participate in creating effective paid search strategies, launch and optimize various PPC campaigns Oversee accounts on search platforms (e.g. Google AdWords, Bing) Keyword selection and audience targeting Monitor budget and adjust bids to gain better ROI Track KPIs to assess performance and pinpoint issues Produce reports for management (e.g. dashboards) Write attractive and concise Ad copies Suggest and develop new campaigns across multiple channels Maintain partnerships with PPC Ad platforms and vendors Find ways to reduce risk of click fraud Keep abreast of PPC and SEM trends Qualifications Required Minimum 5+ years of experience in IT and Advertising Industry. Proven experience as a PPC Manager or Digital Marketing Specialist Knowledge of SEO and digital marketing concepts Familiarity with multiple platforms (e.g. AdWords, Facebook) is preferred Working knowledge of analytics tools (Google Analytics, etc.) Preferred AdWords certification is must Understanding of HTML and XML is a plus Excellent communication skills Analytical thinking with strong math skills