Performance Marketing Manager

About the Role We're looking for a sharp, data-driven Performance Marketing Manager to take charge of paid media acquisition across multiple channels. Based in our Dubai HQ, this is a key position within our global marketing function responsible for planning, executing, and optimising multi-channel campaigns that drive high-quality leads into our international sales funnel. If you're someone who thrives on performance metrics, digs into platform mechanics, and can balance short-term cost control with long-term growth goals this one's for you. What Youll Be Responsible For Owning and optimising all paid media activity across: Google Ads (Search, Display, YouTube) Meta Ads (Facebook, Instagram) LinkedIn Ads App-store & mobile-specific paid campaigns Managing a large multi-market budget with daily optimisation across campaigns Planning and executing campaigns that drive both lead generation and app engagement/downloads Building and iterating on audience targeting strategies across markets and services Collaborating with the Head of Creative and Content Manager to produce effective ad assets Developing and maintaining campaign reporting dashboards using platforms like Google Ads, Meta, and analytics tools Monitoring lead quality and pipeline conversion in partnership with the sales team Keeping up with algorithm changes, ad formats, platform updates, and new acquisition strategies A/B testing landing pages and working with the Marketing Ops team on funnel optimisation Must-Have: 3 to 5 years of hands-on paid media experience across Google, Meta, LinkedIn, and mobile/app campaigns Strong grasp of campaign structure, budget pacing, bid strategy, and performance analysis Familiarity with lead generation KPIs CPL, conversion rate, ROAS, CAC, etc. Experience managing paid campaigns in multiple geographies and adjusting for local nuances Solid Excel/Google Sheets and data skills A critical mind not just pushing buttons, but thinking strategically Team-first mentality, willing to collaborate and challenge constructively High energy, hard-working, and committed to results Bonus: Experience in financial services, wealth management, or B2C lead gen Familiarity with app marketing and install campaigns Experience working alongside agencies or managing freelancers Knowledge of CRM and marketing automation platforms (e.g., HubSpot, DotDigital, or similar)