Senior Media & Digital Performance Specialist

Drive the strategic planning and flawless execution of Bvlgari s media ecosystem across the Middle East, Africa and India, ensuring a seamless integration of offline and online channels to elevate brand visibility, support business priorities and maximize return on investment. Encompassing end-to-end ownership of the brand's digital presence from media-driven traffic and e-commerce performance to e-merchandising, platform partnerships and website experience this position translates regional ambitions into measurable digital growth. The role acts as a key liaison between HQ, regional stakeholders, media agencies and commercial partners, overseeing ATL campaigns, local productions, e-commerce activations and omnichannel initiatives while ensuring alignment with the Maison s communication strategy. Media Strategy & Campaign Planning Develop and execute regional media strategies aligned with business objectives and Maison priorities. Build annual and campaign-specific media plans across digital, print, outdoor and emerging platforms. Lead the end-to-end planning and execution of ATL campaigns in collaboration with the regional media agency. Identify opportunities to increase visibility, optimize investments and strengthen brand impact across markets. Local Productions & Campaign Management Lead the media planning and coordination of regional productions, including Ramadan and other locally developed campaigns. Brief agencies and external partners, ensuring deliverables align with brand guidelines and HQ expectations. Coordinate approvals with HQ and regional stakeholders to ensure timely campaign launches. Manage production timelines and media rollouts from planning through execution.