Performance Marketing Manager

About the Role RBP Digital 360 is seeking an experienced Performance Marketing Manager to lead digital strategy and performance analytics across marketing initiatives. This is a senior\-level role for a data\-driven marketing professional who can connect business objectives with digital marketing strategy, evaluate campaign performance, and identify opportunities for continuous growth and optimization. The successful candidate will be responsible for turning marketing data into actionable insights, developing performance\-focused strategies, monitoring key performance indicators, and working with internal teams and stakeholders to improve overall marketing effectiveness. Key Responsibilities * Develop and implement data\-driven digital marketing strategies aligned with business objectives. * Define marketing objectives, KPIs, and performance benchmarks for digital initiatives. * Analyze campaign and channel performance to identify trends, opportunities, and areas for improvement. * Monitor key metrics such as conversion rates, customer acquisition cost, return on ad spend, traffic, engagement, and revenue contribution. * Prepare regular performance reports and present actionable insights to management and stakeholders. * Conduct performance analysis to determine which channels, campaigns, audiences, and strategies deliver the strongest results. * Identify opportunities for campaign optimization, budget allocation, audience targeting, and conversion improvement. * Collaborate with creative, content, social media, and account teams to ensure marketing activities support overall strategy. * Use analytics and reporting tools to evaluate customer journeys and marketing funnel performance. * Stay current with digital marketing trends, platform developments, measurement practices, and emerging performance marketing technologies. * Establish testing and optimization frameworks to support continuous improvement. * Translate complex marketing data into clear recommendations and business decisions. Required Qualifications * Bachelor's degree in **Marketing, Business Administration, Communications, Data Analytics, or a related field**. * **5\+ years of professional experience** in digital marketing, performance marketing, marketing analytics, or a closely related role. * Demonstrated experience developing and executing digital marketing strategies based on measurable business objectives. * Strong understanding of digital marketing KPIs, conversion funnels, attribution, customer acquisition, and performance measurement. * Strong analytical and problem\-solving skills, with the ability to interpret data and turn insights into actionable strategies. * Proficiency with **Google Analytics 4 (GA4\)** and digital advertising/performance platforms. * Strong working knowledge of **Google Ads and Meta Ads Manager**, with the ability to evaluate and optimize campaign performance. * Experience creating performance reports and dashboards using tools such as **Looker Studio, Excel, or similar analytics/reporting platforms**. * Strong understanding of A/B testing, conversion rate optimization, audience segmentation, and campaign experimentation. * Excellent communication and presentation skills, particularly when communicating data\-driven recommendations to senior stakeholders. * Ability to manage multiple projects, prioritize initiatives, and work effectively in a fast\-paced agency or digital marketing environment. Preferred Qualifications * Professional certification in Google Ads, Google Analytics, Meta, or another recognized digital marketing platform. * Experience working in a **digital marketing agency** or managing campaigns for multiple clients. * Experience with marketing attribution, CRM analytics, marketing automation, or customer data platforms. * Knowledge of SEO, content marketing, social media marketing, and broader digital acquisition channels. * Familiarity with SQL or other data\-analysis tools is an advantage. * Experience managing marketing budgets and making data\-driven recommendations for budget allocation. * Strong understanding of the **Kuwaiti/GCC digital market** is an advantage. Key Skills **Digital Strategy \| Performance Analytics \| Campaign Optimization \| Data Analysis \| KPI Management \| Digital Advertising \| Conversion Rate Optimization \| Marketing Reporting \| Budget Optimization \| A/B Testing \| Customer Acquisition \| Stakeholder Management** موقع العمل: بشكل شخصي