Omnichannel & Marketing Enabler Hemophilia

Your Responsibilities Marketing Strategy, business planning, and launch readiness • Partner closely with DCL and respective Disease Area Squad to implement global brand and portfolio strategies(DACS & CORP), ensuring alignment with business outcomes and patient needs • Conduct market analysis and competitive landscaping to inform brand positioning and market opportunities. • Lead execution of global segmentation, targeting, and positioning strategies, crafting compelling value propositions for healthcare solutions. • Work closely with DCL and ME affiliates to support launch readiness planning, tactical execution, and performance tracking for Malignant Hematology and relevant initiatives. • Lead the localization and execution of global communication strategies for campaigns, events, and content assets, ensuring scientific accuracy and market relevance. • Shape and contribute to across-affiliate DA financial ambition, ensuring optimal investment planning in collaboration with affiliate teams, finance & DCL. Customer Experience & Omnichannel Engagement • Design and execute disease area specific promotional plans and integrated customer experiences by leveraging customer segmentation, persona development, and personalized targeting in collaboration with PJPs and customer facing teams. • Identification and management of compelling and modular content needs (promotional & non promotional) that is tailored for different audiences, channels, and formats in close collaboration with internal and external partners, adhering to brand guidelines, compliance/regulatory requirements, and MLR processes. • Ensure omnichannel initiatives are designed and driven by identified and relevant cross-country needs, delivering seamless integration between scientific engagement and marketing campaigns. • Identify and work regularly with appropriate internal and external resources (e.g., contracting with agencies and vendors). Insights-Driven Planning • In close collaboration with local points of contact, affiliate finance partners, and ME analytics/insights enablers, identify market opportunities and gaps by synthesizing insights from multiple functions and sources, including Medical, Access, and Informatics, as well as market research, competitive intelligence, and customer analytics. • Based on core & common KPI framework, partner closely with ME and local analytics/insights enablers to integrate brand performance metrics, success signals, and feedback loops so that they inform and enhance portfolio strategy, access initiatives, and omnichannel optimization. Cross-Functional Collaboration, agile ways of working, and training • Closely collaborate with ME CX&I network, Medical, Access, Informatics, and PJPs to ensure integrated planning and coordinated execution. • Work closely with DCL to identify cross-country pain points and relevant cross-country activities to ensure strong local rollout of regional commercial initiatives and events. • Actively participate in squad ceremonies, contributing subject matter expertise in marketing and omnichannel engagement. • Share best practices and learnings across the Middle East network • Work in alignment with agile principles iterating quickly, adapting to change, and delivering incremental value. • Design and execute internal training, onboarding for pre-launch, newcomers, and refreshers on new strategies and tools ensuring competitive readiness. • You hold a Bachelor s degree in life sciences, marketing, business, or a related field. • You bring a minimum of 5 years experience in marketing, customer engagement, or commercial roles within the pharmaceutical or healthcare sector. • You have proven experience in omnichannel engagement, which is highly preferred. • You preferable have prior experience in the designated Disease area • You show a strong track record of success in brand planning, launch execution, and omnichannel engagement. • You apply strong analytical skills, with the ability to translate data into actionable insights. • You demonstrate an experience in working within cross-functional, matrixed environments. • You have experience in working beyond affiliate level while leading or being part of WPTs. • You think strategically and creatively. • You operate with a strong customer- and patient-centric mindset. • You leverage data and digital marketing fluency to drive impact. • You adapt quickly and embrace a growth mindset. • You communicate with clarity and persuasion.