Marketing Associate

Key Responsibilities: • Develop and execute marketing plans that include digital campaigns, content creation, event marketing, and market research. • Collaborate with sales and consulting teams to create compelling marketing materials that effectively communicate our services and value proposition. • Manage our online presence, including website content, social media platforms, and email marketing campaigns. • Analyze market trends and customer feedback to recommend improvements to marketing strategies. • Coordinate with external agencies and vendors for marketing activities as needed. • Track and report on the effectiveness of marketing campaigns, using data to drive decision-making. • Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation. • Assist in organizing and hosting promotional events to enhance client engagement and retention. • Stay abreast of the latest trends in consulting services marketing and contribute innovative ideas for new initiatives. • Bachelor s degree in Marketing, Business, Communications, or a related field. • 1-3 years of marketing experience, preferably in a consulting or B2B environment. • Strong understanding of traditional and digital marketing tools and techniques. • Excellent communication and writing skills, with an ability to craft engaging content. • Proficient in marketing automation and analytics tools. • Ability to work collaboratively in a team environment and independently in a remote setting. • Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. • Creative thinker with a data-driven mindset and a problem-solving approach.