Influencer Marketing Executive

• Research and identify suitable influencers, creators, and brand ambassadors across various social media platforms. • Build and maintain strong relationships with influencers, talent agencies, and content creators. • Conduct outreach and negotiate collaboration terms, deliverables, timelines, and compensation. • Coordinate influencer campaigns from planning through execution and completion. • Ensure all influencer content aligns with brand guidelines and marketing objectives. • Prepare campaign briefs and communicate expectations clearly to influencers. • Monitor campaign performance, including reach, engagement, conversions, and ROI. • Track influencer deliverables and ensure timely content publication. • Stay up to date with influencer marketing trends, emerging creators, and platform updates. • Maintain an organized database of influencers, campaign records, contracts, and performance reports. • Collaborate with the Marketing, social media, and Creative teams to develop effective campaign strategies. • Manage campaign budgets and ensure cost-effective partnerships. • Prepare regular reports and provide recommendations for future influencer campaigns. • Bachelor's degree in Marketing, Communications, Business Administration, or a related field. • Minimum of 4–8 years of experience in influencer marketing, digital marketing, brand partnerships, or social media marketing. • Proven experience in influencer marketing, with a strong portfolio of successful collaborations involving fashion, lifestyle, and restaurant/F&B brands. • Demonstrated ability to develop, execute, and manage influencer campaigns that drive brand awareness, engagement, and campaign objectives. • Established network of influencers, content creators, and talent agencies within the fashion and food & beverage industries is highly preferred. • Experience negotiating and managing influencer partnerships, including collaboration terms, deliverables, and campaign execution. • Strong negotiation, communication, interpersonal, and relationship management skills. • In-depth knowledge of major social media platforms, including Instagram, TikTok, YouTube, Facebook, and LinkedIn, and their respective influencer ecosystems. • Experience using influencer marketing platforms, social media management tools, and analytics platforms is an advantage. • Excellent organizational and project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines. • Strong analytical skills with proficiency in Microsoft Excel, PowerPoint, and campaign performance reporting. • Creative mindset with a strong understanding of current digital marketing, social media, and influencer marketing trends.