F&B Marketing Executive

Job Description The Food & Beverage Marketing Executive is responsible for planning, coordinating, and executing marketing initiatives that promote the hotel's restaurants, bars, lounges, in-room dining, and special culinary experiences. The role supports the development of innovative campaigns that enhance brand awareness, increase guest engagement, drive covers and revenue, and position the hotel's Food & Beverage offerings as market-leading dining destinations. Working closely with the Director of Marketing, Director of Food & Beverage, Executive Chef, and operational teams, the Food & Beverage Marketing Executive develops promotional campaigns, coordinates partnerships, manages marketing collateral, monitors campaign performance, and identifies new opportunities to strengthen the hotel's Food & Beverage presence across both digital and traditional marketing channels. A. Job Qualifications Knowledge and Experience • Bachelor's Degree or Diploma in Marketing, Hospitality Management, Business Administration, Communications, or a related field. • Minimum of 2 years of experience in marketing, restaurant marketing, hospitality marketing, or a similar role, preferably within a luxury hotel or premium dining environment. • Strong understanding of Food & Beverage trends, consumer behavior, social media marketing, event promotions, and campaign planning. • Experience in coordinating promotional campaigns, partnerships, and marketing activations. • Strong knowledge of Microsoft Office applications and social media platforms. • Excellent written and verbal communication skills in English. Additional languages are an advantage. Competencies • Creative and commercially minded. • Strong organizational and project management skills. • Excellent interpersonal and communication abilities. • Strong negotiation and relationship-building skills. • Attention to detail and brand consistency. • Ability to manage multiple projects simultaneously. • Proactive and results-oriented. • Strong analytical skills with the ability to evaluate campaign performance. • Service-oriented with a passion for luxury hospitality. • Ability to work independently and collaboratively. B. Key Areas of Responsibility 1. Food & Beverage Marketing • Develop and execute marketing campaigns that promote the hotel's restaurants, bars, lounges, spa dining experiences, and special culinary events. • Support the achievement of Food & Beverage revenue, cover, and profitability targets through innovative marketing initiatives. • Plan and coordinate seasonal promotions, festive campaigns, themed dining experiences, product launches, and special events. • Collaborate with the Food & Beverage and Culinary teams to ensure promotions accurately reflect the guest experience and operational capabilities. • Develop promotional concepts that strengthen outlet positioning and enhance guest engagement. • Identify new business opportunities, partnerships, and promotional initiatives to increase outlet visibility and revenue. 2. Campaign Management • Develop and maintain the annual and monthly Food & Beverage promotional calendar. • Coordinate campaign execution across digital, social media, website, email marketing, and in-house communication channels. • Ensure all campaigns are delivered on schedule and in accordance with brand standards. • Monitor campaign performance and prepare recommendations for continuous improvement. • Support promotional photography, videography, and creative production. 3. Marketing Communications • Prepare marketing collateral including menus, promotional materials, advertisements, digital assets, and social media content. • Ensure all Food & Beverage marketing communications remain consistent with the hotel's luxury brand identity. • Coordinate promotional messaging with the Marketing Department to maximize campaign visibility. • Support public relations activities relating to Food & Beverage promotions and events. 4. Partnerships & Business Development • Develop relationships with media partners, influencers, lifestyle brands, and strategic partners. • Coordinate collaborations, sponsorships, and promotional partnerships that enhance brand exposure. • Support restaurant awards, culinary events, and community engagement initiatives. • Maintain positive relationships with suppliers and external marketing partners. 5. Market Research & Performance Analysis • Monitor competitor activities, dining trends, guest preferences, and market developments. • Analyze campaign performance, guest feedback, and outlet performance data. • Prepare monthly reports highlighting campaign effectiveness, return on investment, and future recommendations. • Identify opportunities to improve guest engagement and increase Food & Beverage revenue. 6. Administration • Coordinate marketing schedules, campaign timelines, and promotional calendars. • Maintain accurate records of marketing agreements, sponsorships, vendor contracts, and promotional documentation. • Prepare campaign briefs and ensure timely communication with operational departments. • Maintain organized records of marketing assets and promotional materials. • Attend departmental meetings and assist with administrative requirements. 7. Other Responsibilities • Maintain a high standard of personal presentation and professionalism. • Comply with all hotel policies relating to health, safety, hygiene, fire procedures, and confidentiality. • Attend training sessions, meetings, and hotel events as required. • Build positive working relationships across all hotel departments. • Perform any additional duties assigned by the Director of Marketing or Director of Sales & Marketing. Knowledge and Experience • Bachelor's Degree or Diploma in Marketing, Hospitality Management, Business Administration, Communications, or a related field. • Minimum of 2 years of experience in marketing, restaurant marketing, hospitality marketing, or a similar role, preferably within a luxury hotel or premium dining environment. • Strong understanding of Food & Beverage trends, consumer behavior, social media marketing, event promotions, and campaign planning. • Experience in coordinating promotional campaigns, partnerships, and marketing activations. • Strong knowledge of Microsoft Office applications and social media platforms. • Excellent written and verbal communication skills in English. Additional languages are an advantage. Competencies • Creative and commercially minded. • Strong organizational and project management skills. • Excellent interpersonal and communication abilities. • Strong negotiation and relationship-building skills. • Attention to detail and brand consistency. • Ability to manage multiple projects simultaneously. • Proactive and results-oriented. • Strong analytical skills with the ability to evaluate campaign performance. • Service-oriented with a passion for luxury hospitality. • Ability to work independently and collaboratively.