Events & Tradeshows Specialist

Job Purpose The Events & Tradeshows Specialist is responsible for planning, coordinating, and executing corporate events, exhibitions, conferences, trade shows, and external engagement activities that enhance the organization s brand visibility, support business development objectives, and strengthen relationships with key stakeholders, partners, and customers. Event Planning & Management • Plan, organize, and manage corporate events, conferences, workshops, exhibitions, and trade shows. • Develop event timelines, project plans, budgets, and execution schedules. • Coordinate logistics related to venues, accommodation, transportation, catering, and event materials. • Ensure smooth end-to-end execution of events. Trade Shows & Exhibitions Management • Identify relevant industry exhibitions and conferences aligned with company objectives. • Manage company participation in local and international exhibitions. • Coordinate booth design, branding materials, promotional items, and exhibition setup. • Liaise with organizers regarding registration, contracts, sponsorship packages, and compliance requirements. Vendor & Stakeholder Coordination • Manage relationships with event organizers, suppliers, vendors, and service providers. • Coordinate with internal departments to gather requirements and ensure event readiness. • Negotiate contracts and pricing with vendors to ensure cost efficiency. • Monitor vendor performance and service quality. Budget Management • Prepare event budgets and cost estimates. • Monitor expenses and ensure activities remain within approved budgets. • Process purchase requests, invoices, and vendor payments. • Prepare post-event financial reconciliation reports. Marketing & Brand Representation • Ensure company branding guidelines are reflected in all events and exhibitions. • Develop Themes for events , and Messaging to the market based on the Event nature. • Coordinate production of marketing materials such as brochures, banners, videos, and digital presentations. • Support product/service launches and corporate campaigns. • Represent the company professionally during industry events. Communication & Coordination • Coordinate with media partners, sponsors, and stakeholders. • Prepare event announcements, invitations, and communication plans. • Coordinate VIP visits and executive participation. Reporting & Evaluation • Prepare event reports, participation summaries, and lessons learned. • Track event performance metrics such as attendance, engagement, and ROI. • Provide recommendations for future event improvements. • Maintain a calendar of upcoming industry events. Job Skills: (Technical / Non-technical) Event planning and project management Vendor and contract management Budget planning and cost control Negotiation skills Communication and stakeholder management Marketing and branding knowledge Organizational and multitasking skills Problem-solving and crisis management. Academic Qualification: Minimum bachelor s degree in marketing, Business Administration, Communications, Public Relations, Event Management, or related field. Work Experience: Minimum of 3-5 years of experience in event management, exhibitions, corporate communications, or trade show coordination.