Design Manager: Performance Creative & Conversion

The role You ll own two things: the journey from ad click to conversion, and all the creative that feeds it, including display, video and ad copy. Some weeks you ll be in Figma building it yourself. Other weeks you ll be on a call explaining to a client why their form loses half its traffic on step two. What you ll do: • Acquisition journeys: audit the full click-to-conversion path, redesign landing pages, forms and checkouts in Figma with build-ready specs, and make sure the ad and the page say the same thing • Display & social creative: produce static, animated, HTML5 and dynamic assets for Google, Meta, TikTok and more, built as systems so resizes and refreshes don t mean starting again • Video: take projects from brief to finished file, manage suppliers, budgets and deadlines, and build a trusted freelance bench • Ad copy: write headlines, hooks and CTAs across search, social and display, structured for testing and compliant for regulated sectors • Testing & AI: run creative tests, report what moved CPA, retire what isn t working, and use generative AI tools where they genuinely help Nice to have: VWO or Optimizely, HTML/CSS, After Effects, both e-commerce and lead-gen experience, financial services or other regulated sectors, Arabic or creative localisation, and experience managing freelancers or juniors. • Around 5 years in direct-response design (paid social, display, landing pages), agency or in-house • Acquisition flows you ve redesigned, with before-and-after conversion numbers to show for it • Banner and social creative produced at volume across platforms • Experience commissioning and managing video, including budgets and suppliers • Ad copy backed by test results • Advanced Figma and Adobe CC, plus enough motion and editing skill to fix small things yourself • Hands-on use of generative AI in live client work • Confidence with demanding clients: you can take feedback and still hold your position when the data backs you • Fluent English, a proven track record of working remotely, and a few hours overlap with Dubai time