CRM Specialist - e-commerce & retail

We're Hiring: CRM Specialist \| Dubai, UAE You will work day\-to\-day on the CRM platform, supporting the Senior CRM Specialist on segmentation, journey builds, personalization, and testing. You will also be expected to use **AI tools as an everyday part of your workflow** , for copy variants, audience insight, analysis, and QA , to move faster and test more. Working closely with the Creative, Content, Product, and Data teams, you will help ensure every message we send feels timely, relevant, and on brand. **KEY RESPONSIBILITIES** * Build, schedule, and deploy campaigns across email, push, in\-app, SMS, and WhatsApp , covering audience set\-up, personalization, QA, and post\-send checks. * Support the delivery of always\-on lifecycle journeys , onboarding, engagement, browse and cart abandonment, retention, and win\-back , keeping them live, accurate, and aligned to the commercial calendar and key launches. * Build and maintain customer segments and cohorts using purchase history, browsing behavior, category affinity, loyalty tier, and engagement level, partnering with Data \& Analytics where required. * Apply AI tools across day\-to\-day execution , generating and adapting copy variants for testing, drafting personalization and query logic, summarizing campaign results, and assisting with QA , always reviewing output with your own judgement before anything goes live. * Help pilot AI\-led personalization capabilities such as predictive and propensity\-based segments, send\-time optimization, and product recommendations, documenting what works so it can be scaled. * Execute A/B tests within the agreed testing plan , setting up variants cleanly, monitoring performance, and writing up clear, honest read\-outs and learnings. * Track and report campaign performance including open rate, CTR, conversion, and revenue contribution through regular dashboards and weekly reporting, flagging trends, risks, and opportunities to the Senior CRM Specialist and closing the loop with the Creative and Content teams on how their work performed. **WHAT WE’RE LOOKING FOR** **Essential** * 2–3 years of CRM or lifecycle marketing experience in a B2C environment, ideally within e\-commerce \& retail. * Hands\-on working proficiency with Braze , or a comparable platform such as CleverTap, MoEngage, or Salesforce Marketing Cloud , including campaign builds, Canvases, segmentation, and basic Liquid personalization. * Practical familiarity with AI tools or Braze AI Operator for copy generation, analysis, and drive everyday productivity. * Working understanding of multi\-channel CRM execution (email, push, in\-app, SMS, WhatsApp). * Comfortable with data , able to read dashboards, interpret campaign metrics, and reach sound conclusions. Basic SQL, spreadsheet analysis, or HTML is an advantage. * Strong attention to detail and QA discipline , accuracy matters in a live customer channel , with the organization to manage multiple campaigns and deadlines at once.