Creative Director

Creative Director – Job Description Department: Creative & Branding Reports To: Digital Director Job Summary We are seeking an experienced and strategically driven Creative Director to lead brand strategy, creative direction, and the execution of branding and design projects. The ideal candidate combines strong strategic thinking, creative vision, and leadership skills, with the ability to develop brand strategies, translate business objectives into compelling creative concepts, and guide the creative team from briefing to final delivery. This is also a client-facing role requiring strong presentation skills, involvement in strategic discussions, and occasional support in sales meetings, creative scope evaluations, and project estimations. Key Responsibilities 1. Brand Strategy & Creative Direction • Lead the development of brand strategies, positioning, differentiation, and creative direction. • Analyze client objectives, target audiences, competitors, and market insights to identify strategic opportunities. • Translate strategic insights into compelling creative concepts, visual identities, and brand experiences. • Lead ideation, concept development, and art direction across branding projects. • Ensure all creative work aligns with the approved brand strategy and business objectives. 2. Creative Briefing & Task Management • Translate project scopes and strategies into clear, actionable creative briefs. • Break down creative deliverables into tasks and assign responsibilities to team members. • Establish creative expectations, priorities, and quality standards. • Monitor creative progress, provide feedback, and ensure alignment with project objectives. • Coordinate with Project Managers on timelines, dependencies, and resource requirements. 3. Creative Team Leadership & Quality Control • Lead, mentor, and guide designers and other creative team members. • Conduct creative reviews and provide constructive, strategic feedback. • Review and approve creative concepts and deliverables before client presentations. • Maintain high standards of creativity, consistency, and execution. 4. Client Communication & Sales Support • Participate in client meetings, discovery sessions, and creative presentations when required. • Confidently present and justify brand strategies and creative recommendations. • Support the sales team in evaluating creative scopes, timelines, workload, and resource requirements. • Occasionally attend sales meetings and contribute strategic insights to pitches and proposals. 5. Collaboration & Creative Oversight • Collaborate with Project Managers, Account Managers, and other departments to ensure smooth project execution. • Oversee the creative direction of multiple projects while maintaining strategic consistency. • Identify creative challenges and recommend improvements to workflows and creative processes. Key Skills & Competencies • Brand Strategy, Positioning & Differentiation • Strategic Thinking & Creative Concept Development • Creative Direction & Art Direction • Creative Briefing & Task Management • Creative Team Leadership • Client-Facing Communication & Presentations • Creative Scope Evaluation & Time Estimation • Quality Control & Problem-Solving Qualifications & Experience • Proven experience in a Creative Director or senior creative leadership role, strictly within a branding agency or marketing agency. • Strong portfolio demonstrating brand strategy, conceptual thinking, and creative execution. • Ability to independently develop brand strategies and lead creative projects from concept to delivery. • Experience managing creative teams and presenting strategic recommendations to clients. • Strong communication, organizational, and decision-making skills.