Brand Manager- Pharma CardioMetabolic

Cardio-Metabolic Brand Manager (UAE) Leading Pharmaceutical Company is looking for a results-driven Cardio-Metabolic Brand Manager to lead our CVRM portfolio in the UAE . You will own brand strategy, HCP engagement, and commercial execution, with full accountability for market share, growth versus plan, and brand P&L. If you combine sharp analytical thinking with a strong grasp of cardiologists’, endocrinologists’, and GPs’ prescribing behavior, and you know how to turn market insights into measurable results, this role offers real ownership and visible impact. Position Summary • Owns the strategy, growth, and P&L of one or more CVRM brands (e.g., hypertension, dyslipidemia, heart failure, T2DM, CKD, obesity) from planning through in-market execution • Reports to the Franchise / Marketing Director; works cross-functionally with Sales, Medical, Market Access, Regulatory, Supply Chain, Finance, and Compliance • Success is measured by market share, growth versus plan, new patient share, and the quality of HCP engagement, not activity volume 1. Brand Strategy & Planning • Develop the annual brand plan and 3-year roadmap with clear objectives, KPIs, and budget • Define target segments (cardiologists, endocrinologists, nephrologists, internists, high-prescribing GPs), positioning, and value proposition • Analyze market, competitor, and patient-flow data (IQVIA, audits, internal sales data) to identify growth levers and threats • Forecast sales, manage the brand P&L, and track gross margin and A&P as a percentage of sales 2. HCP Engagement & Customer Strategy • Build segmentation and targeting (by specialty, potential, prescribing behavior, and adoption stage) and align call plans with Sales • Design omnichannel engagement: F2F detailing, remote detailing, email, webinars, and digital content • Develop scientific and promotional materials: detail aids, leave-behinds, clinical summaries, and objection-handling guides • Build and manage KOL relationships in partnership with Medical, in line with compliance rules 3. Sales Force Effectiveness • Brief and train the sales force on disease state, clinical data, competitive positioning, and key messages • Define KPIs for reach, frequency, message recall, and share of voice, and review performance monthly • Run launch and cycle meetings; create tools that make field execution simpler • Gather field feedback and convert it into messaging and targeting adjustments 4. Market Access & Stakeholder Management • Support formulary inclusion and payer strategy (insurers, government and private hospitals, tenders) with Market Access • Build the value story: clinical, economic, and patient-outcome evidence tailored to payers and hospital committees • Engage hospital pharmacy and therapeutics committees and key institutional accounts • Manage relationships with senior internal stakeholders and, where applicable, partner companies 5. Patient Support & Disease Awareness • Develop compliant disease awareness and patient support initiatives (adherence, screening, and lifestyle programs) • Partner with Medical on patient-focused programs that improve persistence and outcomes 6. Financial & Performance Management • Own the A&P budget: allocation, tracking, and ROI by activity • Report on variance versus plan and present corrective actions to leadership • Use sales, market, and CRM data to track performance and drive decisions 7. Compliance & Governance • Ensure all activities comply with local regulations, industry codes, and company policies • Secure Medical, Regulatory, and Legal approvals before any material or activity is released • Maintain pharmacovigilance awareness and report adverse events per SOPs Key KPIs • Net sales and growth versus plan; market share (value and volume) • New patient share and share of new prescriptions • Target HCP reach, frequency, and message adoption • Launch performance versus forecast • A&P efficiency and ROI • Forecast accuracy • Bachelor’s degree in Pharmacy, • 2-4 years in pharma Marketing / Brand Management • Proven record of managing brands with measurable commercial impact • Strong understanding of the UAE/GCC healthcare system, regulations, payers, and prescriber behavior • Experience leading launches and working closely with Sales and Medical