Brand Manager - Decorative Coatings

As Brand Manager, you will lead the execution of the Hempel Paints brand strategy for the Decorative Coatings segment across the Middle East. Working closely with the Head of Brand Marketing and Head of Customer Marketing, you will strengthen brand identity, market positioning, customer awareness and loyalty while supporting the company s wider business objectives. What will your responsibilities include? Customer and market insight: Lead market research and consumer insight work to understand audiences, cultural and category trends, competitor positioning and changing customer needs. Translate findings into practical brand and business recommendations. Brand strategy and positioning: Execute the Hempel Paints brand strategy across the Decorative Coatings segment and ensure a clear, consistent and relevant brand presence across markets and customer groups. Integrated campaigns: Develop and deliver integrated marketing communication plans across digital, social media, PR, traditional media, retail, trade, events and customer engagement channels. Customer engagement and loyalty: Create brand awareness, customer engagement and loyalty-building initiatives that provide meaningful value to homeowners, professional painters, retailers, contractors, designers and other priority audiences. Retail and trade activation: Partner with the Regional Trade Support Manager on promotions and in-store activations that attract attention, simplify the customer journey and support conversion. Content and storytelling: Oversee content that reflects the brand voice, values, product benefits and sustainability commitments while following corporate brand guidelines. Colour and design inspiration: Help shape seasonal colour trends, colour collections, decorative effects, colour cards, brochures and outlet design standards that inspire customers and differentiate Hempel. Portfolio and launches: Support product positioning, portfolio priorities and new product launches with the Regional Product Manager, including campaign communication, seminars and presentations. Agency and partner management: Manage relationships with creative, media, digital and PR agencies, suppliers and other third-party partners to deliver high-quality work on time and within scope. Budget and performance: Manage branding and communication budgets, prioritise investment and evaluate campaign performance to improve marketing effectiveness and return on investment. Brand capability: Provide employee onboarding and guidance on brand standards, communication best practices and corporate marketing tools, including Templafy. Governance: Ensure marketing activity follows company policies, the Quality Management System, Environmental Management System and relevant communication and sustainability guidelines. This position will be based either in Dammam (Saudi Arabia) or Bahrain and will report to the Head of Brand Marketing. Furthermore, we expect that you have A bachelor s degree in Marketing, Business with a marketing concentration, Communications or a related discipline Around five or more years of experience in brand marketing, consumer marketing, communications, customer experience, trade marketing or a related field Strong understanding of brand building, advertising, customer behavior, market research and marketing analytics Experience developing and executing campaigns across multiple channels and customer touchpoints Confidence managing agencies, external partners, projects and marketing budgets Strong written, verbal and presentation skills in English. Arabic capability is highly valued because the role supports Middle Eastern markets A customer-first mindset, supported by strong research, analytical and commercial thinking Creativity, curiosity and the confidence to bring forward new ideas while remaining hands-on in execution The ability to collaborate across functions, cultures and markets, while managing several priorities Familiarity with CRM platforms, digital marketing, content production, design and web trends. You do not need to be a designer, but you should know how to brief, assess and improve creative work A bachelor s degree in Marketing, Business with a marketing concentration, Communications or a related discipline Around five or more years of experience in brand marketing, consumer marketing, communications, customer experience, trade marketing or a related field Strong understanding of brand building, advertising, customer behavior, market research and marketing analytics Experience developing and executing campaigns across multiple channels and customer touchpoints Confidence managing agencies, external partners, projects and marketing budgets Strong written, verbal and presentation skills in English. Arabic capability is highly valued because the role supports Middle Eastern markets A customer-first mindset, supported by strong research, analytical and commercial thinking Creativity, curiosity and the confidence to bring forward new ideas while remaining hands-on in execution The ability to collaborate across functions, cultures and markets, while managing several priorities Familiarity with CRM platforms, digital marketing, content production, design and web trends. You do not need to be a designer, but you should know how to brief, assess and improve creative work