Brand and Social Media Manager

Position: Brand and Social Media Manager Experience: 4-9 years of full-time experience Location: Dubai About Sav: At Sav, we’re building the most powerful consumer fintech platform in the GCC - one that enables people to spend better, save smarter, and invest with ease. We are backed by leading global investors and have received full regulatory approval across our core markets. With products ranging from analytics to gold, savings, investments, and credit, we’re growing fast and expanding across the GCC. The Role: We’re looking for a Senior - Brand & Social Media to own and scale Sav’s brand presence across digital channels. This is a role with end-to-end ownership of brand storytelling, social strategy, and community building. You’ll define how Sav shows up in the world - shaping voice, narrative, and cultural relevance - while working closely with growth, product, and leadership teams. This role is ideal for someone who blends growth via story telling, creative instinct with strategic thinking and can set direction and execute hands-on. Job Description: • Own and scale Sav’s brand and social media strategy, ensuring consistent and compelling storytelling across all consumer touchpoints. • Amplify the existing brand voice by translating it into high-impact content, campaigns, and narratives across platforms such as LinkedIn, Instagram, X, YouTube, and emerging channels. • Lead end-to-end social media execution, including content planning, publishing, community engagement, and performance tracking. • Work closely with the PR agency to shape narratives, manage announcements, media coverage, and ensure alignment between earned media and brand messaging. • Own and scale influencer marketing strategy, including identification, onboarding, briefing, and management of creators aligned with Sav’s brand values. • Build and manage Sav’s brand narrative in partnership with the brand ambassador, leading campaign ideation, storytelling, and execution for large-scale brand moments. • Plan and orchestrate ATL and BTL campaigns across Outdoor, Print/Newspaper, Radio, and on-ground activations, in collaboration with external agencies and internal stakeholders. • Lead the development of integrated brand campaigns, ensuring consistency across ATL, BTL, digital, PR, influencer, and social channels. • Track and analyse brand health and campaign performance using reach, engagement, recall, and share-of-voice metrics to continuously refine strategy. • Build and evolve Sav’s brand playbooks, messaging frameworks, and execution guidelines as the company scales. Experience and qualifications: • 4-9 years of experience in brand, marketing, or communications roles • Strong exposure to ATL, BTL, PR, influencer, and digital brand campaigns • Experience managing external agencies (PR, creative, media, influencers) • Proven ability to run large-scale brand or ambassador-led campaigns • Strong storytelling, messaging, and campaign orchestration skills • Comfort operating in fast-paced, high-ownership environments • Experience in fintech, consumer tech, or high-growth startups is a plus Why join Sav? • Be part of a mission-driven fintech scaling across the GCC. • Work alongside a passionate and visionary leadership team. • A flat, fast-paced, no-drama culture with high ownership and high trust • Work alongside a globally distributed team of experienced builders