Automotive Brand Manager

Job Purpose The Brand Manager is responsible for developing, implementing, and managing brand strategies to strengthen brand positioning, increase market share, enhance customer engagement, and support vehicle sales and aftersales objectives. The role ensures brand consistency across all customer touchpoints while coordinating with sales, marketing, digital, events, and manufacturer principals. Key Responsibilities · Develop and execute annual brand strategies aligned with business objectives, sales targets, and manufacturer guidelines. · Manage brand positioning and ensure consistent messaging across all marketing channels and customer touchpoints. · Plan and oversee product launches, vehicle introductions, promotional campaigns, and brand activation initiatives. · Monitor market trends, competitor activities, customer insights, and industry developments. · Coordinate with manufacturers/principals to ensure compliance with global brand standards. · Manage marketing budgets and maximize return on investment (ROI). · Work closely with sales teams to support lead generation and vehicle sales objectives. · Oversee digital marketing activities including social media, website content, and online advertising. · Analyze campaign performance and provide management reports and recommendations. · Manage relationships with agencies, media partners, event organizers, and suppliers. · Organize automotive exhibitions, roadshows, test\-drive events, and sponsorship activities. · Ensure compliance of all marketing materials with manufacturer and company standards. · Collaborate with Aftersales, Parts, CRM, and Customer Service teams. · Conduct market research and customer satisfaction analysis. · Develop customer loyalty and retention programs. Qualifications Bachelor's Degree in Marketing, Business Administration, Communications, or a related field. Master's Degree or professional marketing certification is an advantage. Experience 8 –10 years of experience in Brand Management, Marketing, or Product Marketing, including at least 3 years within the automotive industry. Pay: QAR10,000\.00 \- QAR13,000\.00 per month Work Location: In person