Job description
Sales Target Achievement: Deliver monthly sales and volume targets across assigned stores and SKUs. BDA Compliance Order Generation: Conduct regular store visits, assess inventory requirements, and generate accurate orders based on stock levels, rate of sale, promotions, and upcoming activities. Availability & Distribution: Maintain strong on-shelf availability and drive distribution of the agreed assortment and Must Stock List (MSL). Perfect Store Execution: Ensure compliance with company standards covering availability, assortment, shelf position, share of shelf, planograms, pricing, and visibility. Promotion Execution: Ensure promotions, displays, secondary placements, and POSM are implemented accurately and on time. GRV & Returns Management: Proactively manage GRVs, damages, expiries, short-dated stock, and returns to minimize business losses. Stock Management: Monitor store inventory, identify OOS and overstock risks, and take corrective action. New Product Launches: Secure distribution and visibility of new launches according to agreed launch plans and timelines. Store Relationships: Build effective working relationships with store managers, section managers, receivers, and other relevant store personnel. Market Intelligence: Capture competitor activities, pricing, promotions, new launches, and relevant market developments. Route & Visit Compliance: Follow the assigned journey plan and ensure required store visit frequency and productivity. Reporting: Maintain accurate and timely reporting of sales, orders, distribution, execution gaps, GRVs, and other required KPIs. Cross-functional Coordination: Work closely with the KAM, Supervisor, Merchandising, Supply Chain, and Sales Operations teams to resolve store-level issues.
2 3 years of FMCG sales/preselling experience, preferably within Modern Trade in the UAE. Good understanding of FMCG selling, order generation, merchandising and in-store execution. Experience managing sales targets, stock, GRVs/returns and promotional execution. Good knowledge of Modern Trade store operations and customer requirements. Strong selling, communication, negotiation, and relationship-building skills. Numerically confident with the ability to work with sales targets, stock levels and basic performance reports. Strong organization, route planning and time-management skills. Comfortable using handheld sales/order systems and basic Microsoft Office applications. Valid UAE driving licence preferred/required depending on route requirements. English communication skills required; Arabic is an advantage. Results-oriented, reliable, disciplined and comfortable working independently in the field.
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