Assistant Manager, Social Media & PR

Job Summary The Assistant Manager Social Media and PR will be responsible for managing and elevating the company s digital presence across all social media platforms. This role oversees content strategy, planning, execution, and performance optimization, while ensuring the creation of visually compelling and brand-aligned creative assets .The ideal candidate combines strategic thinking with graphic design expertise, understands social media trends and platform dynamics, and is capable of translating marketing objectives into engaging content that enhances brand positioning and drives engagement. In addition to the social media, the candidate will support PR activities including media coordination, campaign support and brand storytelling. Key Responsibilities • Develop and execute social media strategies aligned with brand objectives. • Plan and manage monthly content calendars across platforms (Instagram, TikTok, LinkedIn) • Create engaging captions and oversee community management (comments, DMs, engagement). • Monitor social media performance, prepare monthly reports, and provide insights for optimization. • Oversee influencer activities that support campaign objectives • Manage and coordinate digital media • Stay updated with trends, platform updates, and emerging content formats. • Develop creative concepts and support in content execution • Design high-quality visuals for social media platforms • Ensure all visuals align with brand guidelines, tone of voice and overall brand identity • Create marketing collaterals including brochures, flyers, menus, presentations , digital banners and promotional materials • Coordinate with media partners, publications, and external agencies for coverage opportunities. • Assist in drafting press releases, media invitations, and official brand communications. • Support in internal reporting and procedures • Oversee PR coverage across social media • Identify new opportunities for visibilities Skills, Experience & Educational Requirements • University degree or diploma in Marketing, Public Relations, or a related field. • Diploma or certification in graphic design software. • Experience in Internet Marketing, eCommerce, or Digital Marketing within the hospitality/travel industry is preferred. • Minimum of 2 years experience in a marketing role at a 5-star hotel. • Strong understanding of both traditional and digital marketing strategies. • Experience in content management and web analytics. • Ability to manage multiple tasks and projects independently. • Self-confident, energetic, and enthusiastic. • Initiative and commitment to achieving results. • Highly organized, proactive, and able to meet deadlines in a fast-paced environment. • Strong presentation skills. • Effective communication skills. • Attention to detail. • Strong problem-solving and decision-making abilities. • Leadership skills. • Customer-focused and service-oriented. • Team player with strong interpersonal skills. University degree or diploma in Marketing, Public Relations, or a related field. Diploma or certification in graphic design software. Experience in Internet Marketing, eCommerce, or Digital Marketing within the hospitality/travel industry is preferred. Minimum of 2 years experience in a marketing role at a 5-star hotel. Strong understanding of both traditional and digital marketing strategies. Experience in content management and web analytics. Ability to manage multiple tasks and projects independently. Self-confident, energetic, and enthusiastic. Initiative and commitment to achieving results. Highly organized, proactive, and able to meet deadlines in a fast-paced environment. Strong presentation skills. Effective communication skills. Attention to detail. Strong problem-solving and decision-making abilities. Leadership skills. Customer-focused and service-oriented. Team player with strong interpersonal skills.