UX/UI Designer

What you will be responsible CRO & Landing Page Design • Design and optimize high-converting landing pages tailored to specific campaigns and audience segments • Apply UX best practices (hierarchy, CTA placement, form design, trust signals) to maximize conversion • Collaborate with CRO Analysts to align page design with ad creative and messaging Multi-Platform Page Building • Build and maintain landing pages and website sections across tools, including Unbounce, HubSpot, Squarespace, and other CMS or page builder platforms as needed • Ensure pixel-perfect implementation of your own designs with zero dependency on a separate developer for standard page builds • Maintain a library of reusable components and design tokens across platforms • Designing culturally authentic, Arabic-first digital experiences by adapting RTL layouts, typography, and UX patterns while maintaining brand consistency across both Arabic and English platforms. Minimal Front-End Development • Write clean HTML/CSS to customize templates beyond built-in builder capabilities • Apply basic JavaScript or platform-specific scripting (e.g., Unbounce scripts) for interactive elements, conditional logic, and form enhancements • Troubleshoot rendering issues across browsers and devices • Collaborate with developers for more complex custom integrations, providing clear design specs and annotated handoffs UX Research & User Testing • Conduct lightweight user research, wireframes, low-fi prototypes, and usability walkthroughs • Build interactive prototypes in Figma for stakeholder review and user testing • Document findings and translate them into actionable design improvements Design Systems & Asset Production • Maintain and evolve a scalable design system across all digital touchpoints • Produce UI assets for web, email, and ad placements in coordination with the Marketing team • Ensure visual consistency between landing pages, website sections, email templates, and paid ad creatives Analytics & Reporting • Monitor performance of pages you design (bounce rate, conversion rate, scroll depth, CTR) • Provide monthly design performance reports to the CRO team • Proactively suggest redesigns or iterations based on data, not just feedback • Become a UX/UI expert Who we are looking for Absolute Must-Haves • 2+ years of experience in UX/UI design with a focus on performance-oriented digital experiences • Proficiency in Figma (components, auto-layout, prototyping, design systems) • Hands-on experience building pages in at least two of: Unbounce, HubSpot, Squarespace, or similar platforms • Basic understanding of HTML and CSS, able to customize simple templates without a developer • Arabic speaker with strong Arabic-first design skills (RTL layouts, Arabic typography, cultural nuance) • Understanding of CRO fundamentals, you know what a good CTA looks like and why • Strong attention to detail: pixel-perfect designs, consistent spacing, and accessible color contrast • Growth mindset: comfortable with data, experimentation, and iterating on your own work Nice to Have • Familiarity with JavaScript for lightweight front-end scripting • Experience with Webflow, WordPress (Elementor/Gutenberg), or similar CMS tools • Knowledge of Google Optimize, VWO, or other A/B testing platforms • Basic motion design skills (micro-interactions, animated CTAs) using CSS or Lottie • Experience working in a marketing agency or with performance marketing teams • Familiarity with accessibility standards (WCAG 2.1)