Trade Marketing & Events Manager

About the Role We are looking for a dynamic and results\-driven **Trade Marketing \& Events Manager** to join our team in Qatar. The role will be responsible for planning and executing marketing events, brand activations, sponsorships, and consumer engagement initiatives across sports, universities, music, gaming, and other high\-impact platforms. The ideal candidate will have strong experience in **FMCG, trade marketing, events, brand activations, and sponsorships**, with a good understanding of the Qatar market and strong relationships with relevant partners and suppliers. Key Responsibilities Brand Building \& Consumer Activations * Plan and execute consumer\-focused brand activation campaigns to increase brand awareness and engagement. * Develop and manage **product sampling and tasting activations** in high\-footfall locations such as malls, universities, events, and commuter hubs. * Identify opportunities for **influencer and content creator collaborations**, including limited\-edition flavors, custom packaging, and new product development (NPD) launches. * Develop and execute **loyalty and consumer reward programs** in coordination with retail partners. * Ensure all activations are aligned with brand strategy, trade marketing objectives, and commercial priorities. Event Management * Plan, coordinate, and manage on\-ground events and marketing projects from concept to execution. * Develop event plans, timelines, budgets, and activation concepts. * Manage event agencies, suppliers, contractors, promoters, and other external partners. * Negotiate supplier quotations, contracts, and commercial terms. * Oversee the setup and execution of booths, promotional displays, sampling stations, branding, and consumer engagement activities. * Ensure events are delivered on time, within budget, and according to brand standards. * Attend and manage events, including occasional **weekend and evening activations**. Sponsorships \& Partnerships * Identify, evaluate, and develop new sponsorship and partnership opportunities for the brands managed under AIMD. * Build relationships with event organizers, sports organizations, universities, entertainment platforms, gaming communities, and other relevant partners. * Develop and pitch sponsorship proposals that align with brand objectives and target consumer audiences. * Manage partnerships across areas including: * Sports tournaments and sporting events * Music festivals and entertainment events * Gaming and esports teams, leagues, and tournaments * University and student events * Community and consumer engagement initiatives * Negotiate sponsorship packages and ensure agreed brand visibility and activation benefits are delivered. * Monitor sponsorship performance and evaluate return on investment (ROI). Performance Tracking \& Reporting * Track and report on event and activation KPIs, including consumer engagement, sampling volumes, brand exposure, leads, sales uplift, and other relevant metrics. * Evaluate the effectiveness and ROI of events, sponsorships, and brand activations. * Prepare post\-event reports and recommendations for future activities. * Use insights and market feedback to continuously improve activation strategies. Requirements * Bachelor's degree in **Marketing, Business Administration, or a related field**. * Proven experience in **Trade Marketing, Brand Activation, Event Management, Sponsorships, or Experiential Marketing**. * Previous experience in the **FMCG or Beverage industry** is highly preferred. * Strong knowledge of the **Qatar market**, consumer behavior, and local event landscape. * Experience managing external agencies, suppliers, and event partners. * Strong project management and organizational skills. * Excellent communication, negotiation, and presentation skills. * Commercially minded with the ability to manage budgets and evaluate ROI. * Ability to work independently and manage multiple projects simultaneously. * Willingness to work **weekends, evenings, and travel** when required for events. * **Arabic\-speaking candidates only.** * Existing relationships within the Qatar events, sports, university, entertainment, or FMCG ecosystem would be an advantage. Pay: QAR10,000\.00 \- QAR12,000\.00 per month Work Location: In person