Social Media Manager

• Strategy & planning • Develop and execute distinct social media strategies for each school, respecting their different audiences (Arab/national families at Abu Obaida; Indian expatriate families at Wise UAQ) • Maintain a shared content calendar aligned to the academic year, key events, and admissions cycles • Set monthly goals for growth, engagement, and admissions enquiries Content creation & publishing • Produce and schedule content across Instagram, Facebook, TikTok, YouTube, LinkedIn, and WhatsApp channels • Shoot and edit short-form video, reels, photos, and graphics on campus (or brief and coordinate the creative team) • Cover school events live — graduations, sports days, cultural days, competitions, National Day celebrations • Produce bilingual content (English + Arabic) appropriate to each school’s audience Community & engagement • Respond to comments and messages promptly and professionally, escalating admissions and complaint enquiries to the right team • Celebrate student, teacher, and school achievements • Support admissions campaigns with targeted, seasonal content Governance & reporting • Ensure strict compliance with child safeguarding and media-consent policies before any student appears in content • Keep all content aligned with UAE Ministry of Education (MOE) norms and each school’s brand guidelines • Report monthly on performance (reach, engagement, follower growth, enquiries generated • 4 - 7 years managing social media, ideally for a school, education brand, or family focused organisation • Strong hands-on skills in short-form video, photography, and graphic design (Canva, CapCut, Adobe Suite or similar) • Fluent English; working Arabic strongly preferred given the Abu Obaida audience • Solid understanding of platform algorithms, paid boosting, and analytics • UAE-based, with a valid licence preferrable and ability to travel between Ajman and UAQ campuses • Sensitivity to child safeguarding and the cultural nuances of both communities Nice to have • Experience with paid social campaigns (Meta Ads Manager) • Familiarity with UAE private-education regulation and admissions cycles • Malayalam/Hindi as an additional language (for the Wise UAQ community) What success looks like (first 6 months) • Consistent, on-brand posting cadence established for both schools • Measurable growth in followers and engagement • A visible pipeline of admissions enquiries attributable to social channels.