Social Media Manager

We are seeking a creative, strategic, and results-driven Social Media Manager & Content Creator to lead and grow our brand's presence across digital platforms. The ideal candidate is passionate about social media, highly skilled in content creation, and has extensive experience in professional photography and videography . This role is responsible for developing and executing social media strategies, producing engaging visual content, capturing high-quality photos and videos, growing online communities, and using analytics to drive brand awareness and business growth. Key Responsibilities • Develop and implement comprehensive social media strategies aligned with the company's marketing objectives. • Plan, create, schedule, and publish engaging content across Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, and YouTube. • Produce high-quality content, including captions, graphics, short-form videos, reels, stories, and other creative assets that reflect the brand identity. • Capture professional-quality photos and videos for products, events, lifestyle, corporate activities, and marketing campaigns. • Independently plan, direct, and execute professional photo and video shoots, including concept development, lighting setup, composition, styling, filming, and post-production editing. • Operate professional cameras, lenses, lighting equipment, gimbals, drones (where licensed), and audio equipment to produce high-quality visual content. • Create original visual content using advanced photography techniques, lighting, composition, color grading, and editing software. • Edit and produce high-quality photos and videos optimized for each social media platform. • Maintain a monthly content calendar and coordinate campaigns with the marketing and design teams. • Monitor social media platforms daily, responding to comments, messages, and customer inquiries in a professional and timely manner. • Grow online communities by increasing followers, engagement, and audience interaction. • Monitor industry trends, emerging platforms, competitor activities, and algorithm updates to keep content fresh and effective. • Manage influencer collaborations, brand partnerships, and user-generated content campaigns where applicable. • Plan, execute, and optimize paid social media campaigns in collaboration with the marketing team. • Track campaign performance using analytics tools and prepare monthly performance reports with actionable recommendations. • Ensure brand consistency across all digital platforms and marketing materials. • Collaborate with internal teams to support product launches, promotions, events, and marketing initiatives. • Bachelor's degree in Marketing, Communications, Digital Media, or a related field (preferred). • Minimum of 3 years of experience managing business social media accounts. • Proven experience in content creation, social media management, and digital marketing. • Demonstrated expertise in professional photography and videography with a strong portfolio showcasing commercial, product, lifestyle, or corporate work. • Ability to independently capture, edit, and deliver professional-quality photos and videos suitable for digital marketing and advertising. • Advanced proficiency in Adobe Creative Suite (Photoshop, Lightroom, Premiere Pro), Canva, CapCut, After Effects, or equivalent creative tools. • Experience using social media management platforms such as Hootsuite, Buffer, Later, or Meta Business Suite. • Strong copywriting, storytelling, and communication skills. • Knowledge of social media analytics, KPIs, and reporting tools. • Experience running paid social media advertising campaigns is an advantage. • Excellent organizational skills with the ability to manage multiple projects and meet deadlines. • Creative thinker with a strong eye for design, branding, and visual storytelling. • Ability to work independently as well as collaboratively within a team. Preferred Skills • Professional experience in product, lifestyle, corporate, hospitality, retail, and event photography and videography. • Strong video editing, color grading, motion graphics, and animation skills. • Experience working with influencers and content creators. • Understanding of SEO and digital marketing best practices. • Familiarity with AI-powered content creation and social media tools is a plus. • Experience using professional camera systems (Canon, Sony, Nikon, Fujifilm, Blackmagic, etc.), studio lighting, drones (licensed), stabilizers, and professional audio equipment. • A portfolio demonstrating exceptional photography, videography, and social media content creation is required.