Signage & Branding Governance -Senior Specialist / Assistant Manager

**Qualification Requirements** **Education** **Bachelor's Degree in:** * Architecture * Urban Design * Urban Planning * Graphic Design * Branding \& Marketing * Landscape Architecture * Design Management * Related Design Discipline **Experience** * 7–10 years of relevant professional experience. * Experience in development control, urban design review, signage governance, branding compliance, advertising approvals, or related fields. * Experience dealing with developers, authorities, consultants, and branding agencies. * Experience in policy development, governance frameworks, and approval management is preferred. **Technical Knowledge** * Development Control Regulations (DCR). * Urban Design Guidelines (UDG). * Building \& Marketing Signage Policies. * Dubai Out\-of\-Home Advertising Manual. * MADA Media requirements. * Place branding and development identity frameworks. * Project naming governance and branding controls. * Architectural design and urban design principles. * Signage fabrication, materials, illumination systems, and installation methods. * Authority review and permitting procedures. **Key Responsibilities** **Signage Review \& Approval** * Review and assess building signage, project branding signage, retail signage, marketing signage, advertising displays, wayfinding systems, hoardings, banners, flags, building wraps, and promotional installations. * Evaluate submissions against approved DCRs, UDGs, signage policies, authority requirements, and master development controls. * Review signage dimensions, placement, illumination, materials, visibility, content, and urban design impact. * Ensure signage proposals are compatible with development character, urban design objectives, placemaking strategies, and approved project identity. * Prepare technical comments, approval conditions, and signage review recommendations. **Branding \& Project Naming Governance** * Review project naming applications, development branding proposals, corporate identity submissions, marketing branding requests, and promotional signage applications. * Ensure consistency between approved DHRE Off\-Plan Marketing Naming NOCs, building naming approvals, project branding approvals, and marketing materials. * Establish a unified governance approach for all DHLE branding\-related approvals to eliminate duplication and conflicting approval requirements. * Verify compliance of signage and branding submissions with approved project identity, naming conventions, and branding strategies. * Coordinate with Marketing, Commercial, Development, Asset Management, and Branding teams on branding\-related approvals. **NOC Review \& Administration** * Review, process, and manage Building Signage and Marketing Signage NOC applications. * Validate compliance with signage policies, authority requirements, and approved development controls. * Support revalidation, renewal, amendment, extension, and closure reviews for signage approvals. * Maintain approval records, technical assessments, and compliance documentation. * Support implementation of digital workflows, dashboard monitoring, and approval tracking systems. **Policy, Governance \& Process Development** * Support development and enhancement of Building \& Marketing Signage Policies, review procedures, governance frameworks, and approval matrices. * Develop signage classification criteria, governance controls, and approval workflows. * Contribute to the development of signage standards, branding guidelines, development identity frameworks, and naming governance procedures. * Recommend process improvements, automation opportunities, and workflow enhancements to improve operational efficiency and governance controls. **Stakeholder \& Authority Coordination** * Liaise with Dubai Municipality, Trakhees, DDA, MADA Media, Marketing Teams, Commercial Teams, consultants, developers, architects, contractors, and project stakeholders. * Provide technical guidance on signage requirements, branding controls, naming approvals, and submission standards. * Participate in policy workshops, governance reviews, and stakeholder alignment meetings. * Support coordination and alignment between DHLE and DHRE approval processes relating to project branding and marketing approvals. **Compliance, Inspection \& Enforcement** * Coordinate with inspection teams regarding approved signage installations. * Review inspection findings and verify compliance with approved NOCs and technical requirements. * Support rectification reviews, enforcement actions, and compliance monitoring activities. * Assist in the implementation of signage audit programs, revalidation requirements, and unauthorized signage controls. * Monitor compliance trends and recommend governance improvements. **Skills:** signage governance , branding compliance , regulatory standards