Senior Specialist Omni Wholesale

SENIOR SPECIALIST OMNI CHANNEL MARKETING WHS EMC AREA : EMC DEPARTMENT : Brand Marketing DIRECT REPORTING LINE : Manager Omni Channel Marketing WHS SUBSIDIARY/COUNTRY : UAE LOCATION: Riyadh, Saudi Arabia GSMS GRADE: P1 NUMBER OF PERSONNEL MANAGED : NA PURPOSE \& OVERALL RELEVANCE FOR THE ORGANIZATION: Lead the development, execution, and OPTIMIZATION OF OMNI\-CHANNEL MARKETING \& ACTIVATION WITHIN THE WHOLESALE CHANNEL. Building plans that drive strong business growth and elevate Brand KPIs. Partner closely with Key Accounts Sales teams and strategic retail/fashion partners to deliver best\-in\-class brand experience and maximize sell\-through across channels. Key Responsibilities: * Drive the creation of the seasonal account plan as related to the Global campaign strategy, local and key calendar moments. * Ensure the global guidelines delivers against the accounts omni\-channel marketing requirements. * Create a plan for additional country or account specific omni channel marketing needs. * Supervise and support specialist omni channel in account management and account marketing plan. * Plan and gain approval for the creation and execution of initiatives in line with brand guidelines for global and local moments * Execute with excellence, the seasonal account marketing calendar to ensure that adidas wins at the point of purchase by category against the agreed KPI’s. * Execute brand concepts with a special emphasis on key destination doors, in close collaboration with the Brand Activation, Sales team, and Back to Trade Omni field team. * Create bespoke moments for relevant partners based on their category focus. Omni\-Channel WHS Planning \& Execution *  Forecast and manage budgets based on the seasonal calendar, strategy, and order book. *  Oversee sell\-out support budgets, ensuring cross\-functional alignment with Sales, Finance, and line manager. *  Ensure on\-budget delivery and compliance with internal audit requirements. *  Drive best\-in\-class space management and omni\-channel executions. *  Support vendor, supplier, and agency sourcing and training with Omni Planning \& Execution. *  Provide feedback on global toolkits to enhance WHS execution standards. *  Support development and rollout of consumer activations across CRM, DPC, social, and partner channels. *  Coordinate Back\-to\-Trade deliverables with DTC teams (training, reporting, implementation). *  Contribute to promotional and traffic\-driving initiatives to maximize conversion at retail.  * Communicate localized go\-to\-market strategy during sell\-in and ensure excellence in sell\-out execution. *  Support seasonal sell\-in presentations and showroom launches with MOPS, OMNI, and CTC. Training \& Reporting * Prepare reports on the implementation of all omni channel initiatives. * Provide detailed budget reporting across omni channel executions. * Deliver training to the Back to Trade Field team and partner store teams. * Maintain ongoing alignment with the Omni\-Channel Manager to ensure seamless account activation. KEY RELATIONSHIPS: * External key account partner leads * EMC Channel leads, sales managers, and their teams * EMC Omni Planning and Execution Team * EMC CTC, Brand Comms, Digital \& MOPS * EMC Finance team * EM Hub omni channel team * Market Omni\-Channel agencies and vendors KNOWLEDGE, SKILLS, AND ABILITIES : * Marketing and sales knowledge/experience across sport and fashion/lifestyle * Strong collaboration ability * Experience in Key Account Management \& Negotiation skills * Retail expertise * Visual Awareness * Solution oriented personality who understands balancing brand equity brand and commercial relevance/interest of channels * Proven track record in trade marketing, brand marketing, account management * Excellent presentation skills * IT skills: Outlook, Excel, and Word: Basic; PowerPoint: advanced REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS: * University degree in business or equivalent professional experience, ideally in Sales and /or Marketing * Over 4\-5 years of retail, sales and/or marketing experience * Fluent in English * Proficiency in Arabic / French is a plus. AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR. COURAGE: Speak up when you see an opportunity; step up when you see a need.. OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow\-through. INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things. TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset. INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards. RESPECT: Value all players. Display empathy, be inclusive and show dignity to all. **AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.** **– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –** **BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.** JOB TITLE: Senior Specialist Omni Wholesale BRAND: LOCATION: Riyadh TEAM: Brand Management \& Communications STATE: COUNTRY/REGION: SA CONTRACT TYPE: Full time NUMBER: 547658 DATE: Jul 27, 2026